When business owners are asked if they publish a newsletter, the majority will say “No”.
Which leads to the next question: “Why not?” Some of the answers are:
- “It takes too much time.”
- “It’s a waste of money”
- “I don’t see any use for one”
The perception is that publishing a newsletter does nothing to keep customers loyal to your business: Many will ask:”How can a news letter prevent customers from going to the competition?” But that’s not really the point. After all, sales and advertising can’t guarantee customer loyalty either, so why do we still advertise and have sales and promotions? They don’t prevent customers from being lured by competitors either, yet advertising