newsletter, content writing, SEO
Written by Stu Kushner

Do Newsletters Really Help?

When business newsletterowners are asked if they publish a newsletter, the majority will say “No”.

Which leads to the next question: “Why not?”  Some of the answers are:

  • “It takes too much time.”
  • “It’s  a waste of money”
  • “I don’t see any use for one”

The perception is that publishing a newsletter does nothing to keep customers loyal to your business: Many will ask:”How can a news letter prevent customers from going to the competition?” But that’s not really the point. After all, sales and advertising can’t guarantee customer loyalty either, so why do we still advertise and have sales and promotions? They don’t prevent customers from being lured by competitors either, yet advertising

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Newsletter,SEO,content writing
Written by Stu Kushner

Blog posts become Newsletter content

Newsletter,SEO,content writing

Our Newsletter

Does this look hard? The thought of creating a monthly newsletter is a huge turn-off for most small business owners. Challenges come up like, “Who has the time?” and “What will I talk about?”. It is the same challenge faced by business owners when we try to encourage them to blog about their expertise on their website. Well, this newsletter is proof that a small business owner can do it. We get it done and we can do it for you.

The most effective use of blog articles on your website are to take those postings and to push them out to your social sites to a Facebook Fan Page, LinkedIn and Twitter. And if you can write just four articles a month, they can be compiled into a newsletter that can be sent out to your email contacts. We use Constant Contact to compose our monthly newsletter. There are a lot of good email systems out there. So, pick one and get to work. You can write just one quick article a week. 350 to 400 words is long enough. Nobody really has the time to read a long story. They want the information and knowledge and they want it fast. So, tell your story, make your point.

And, if you need help, we can write articles, add them to your website, push them out to your social sites and then compile them into a nicely designed monthly newsletter. All you have to do, is send us a check every month. Ha!