Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

Allow All Users to Experience Your Content

 Website Design, Internet Marketing, DC “How often should I…?” is one of the most common beginnings to questions when it comes to any aspect of online marketing.  Unfortunately there isn’t always a clear cut answer for every part of the equation.  Even if you follow other successful businesses’ formulas when it comes to blog and social media schedule there is no guarantee that your followers will engage your efforts similarly.

According to information gathered by online research company Visibli the average Facebook post has already received more than half of its “likes” before the time it is ninety minutes old.  Following the first few hours’ engagement slows a bit until the average post has almost

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Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

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online marketing, seo,
Written by Stu Kushner

Avoid the Hard Sell for Social Media Marketing Success

SEO ,Social media Marketing ,Hard SellIt might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse.  This hard selling approach to social media marketing rarely works and is often more likely to compel a lead to un-follow you than to actually convert into a sale.

In order to have success in your social media marketing efforts, you can’t inundate new followers with offers, specials and coupon codes.  Social networking is about establishing a connection with followers and building a solid online reputation for your brand.  You need to provide your friends

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Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

From Readers to Leads in One Easy Step

 Website Design, Internet Marketing, DC, Attracting and holding onto social media followers and blog readers can be a tricky and time consuming part of your online marketing plan.  You’ve got to provide frequent, but not too frequent, updates and you’ve got to ensure that you are constantly providing high quality and useful information.  Thankfully, once you’ve gotten into the most appropriate rhythm for publishing posts and status updates and have got readers hooked on your content, the most difficult part of the process is out of the way.

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Social-Marketing , website management
Written by Stu Kushner

Tips to Get more Interaction on Facebook

Social-Marketing , website managementIn order to have success from your internet marketing efforts on social media sites like Facebook you’ve not only got to attract people to your page, you’ve got to engage and interact with them as well.  You want your fans to click and share the links in your status updates and get feedback on your wall posts.

The first rule you need to follow in order to get the greatest amount of interaction on Facebook is the first rule that applies to every segment of your internet marketing – make your posts usable.  If you continually provide your fans with interesting content that provides solutions or entertains you’ll definitely begin to reap the rewards of social media marketing.

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internet marketing, content writing
Written by Stu Kushner

Social Blogging Benefits

internet marketing, content writing,SEOYour business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.

We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection.  The same goes true for your blog readers and subscribers when it comes to commenting.

If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts.  Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.

Receiving blog comments can improve and enhance your blog in a number of ways.  Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.

Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time.  The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer. Click Here

blog, content writing, online marketing
Written by Stu Kushner

Maximizing Marketing Efforts

content writing, SEO, internet marketingYour business blog and Twitter account can each be powerful marketing tools when used separately, but you can maximize your potential conversions by learning how to make the two work together.

Posting links to recent blog posts on Twitter can serve as a way to get the word out when a new post has gone live, but you’ve got to offer more than that to reap the full benefit of your Twitter account.  Despite the fact that you’ve only got 140 characters to prove your point or engage your followers on Twitter many will expect, and deserve, more than just a link to point them to a new post.

Thankfully, it doesn’t take a whole lot of additional effort to push your Twitter followers to a blog post and compel them to get involved in the conversation.  Inform your followers that you’ve got new content published while simultaneously asking them to contribute their point of view.  Using phrases like “we need your feedback,” “we’d appreciate your help” or “we’d love your opinion” prior to your link will not only push your followers to your content but gently urge their participation.

By incorporating this approach into your marketing you can ensure that the content that you’ve worked so hard on will be read and that you’ll have the chance to attract reader opinions as well.  Hearing the thoughts of your customers and prospects on certain issues can help you determine new directions to take with your content and future developments for your business and can even possibly help foster ideas for future posts.

Written by Stu Kushner

Preventing Interaction can Prevent Growth

online marketing, website design , PostTaking the time to create a Facebook page for marketing your business is a huge step towards establishing and growing your brand.  In order to make your Facebook page as effective as possible though you’ve got to provide every opportunity for interaction, this means allowing your connections to post freely on your wall.

Some business owners are leery about allowing others post on their wall because of the possibility of negative or potentially offensive comments.  You’ve got to remember though that Facebook is

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Structured Cabling, Office cabling,
Written by Stu Kushner

Diversify Your Content for Marketing Success

Office Cabling,Structured CablingYou are in business to attract customers and to sell your unique product.  In order to do so, you’ve got to get the word out about your product via a number of different marketing channels, but the most obvious manner of doing so isn’t always the most effective.  The problem many businesses run into when using some of the most effective forms of internet marketing, blogs and social media, is that over advertising is one of the fastest ways to lose your following.

When a potential new contact is considering subscribing, following or becoming a fan, the first thing they do is quickly peruse your profile and the content that you’ve produced.  If they scroll through page after page of the same tweet, update or post that offers nothing more than a link to your product there is a very good chance that they’ll look elsewhere for a connection.

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