Written by Stu Kushner

Online Video Marketing: Communication & Customer Service

Internet users DO read articles online, if it meets their interests. More often, they simply search for keywords and links related to those interests.

Videos are crucial for online marketing because they allow interaction and increased engagement with potential customers. The trick is first, to entice the user to select your link, and then make them stay long enough to get your pitch. Your pitch is what makes them buy.

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Written by Stu Kushner

Making Videos Work

Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively cheap and can provide almost immediate response and measurable feedback.

Importing television-style advertising is not the solution. That’s because Internet and television are two completely different video experiences. Television is a “lean back”, essentially passive “sit down and watch” experience. The Internet is “lean forward” — users are actively controlling their experience. Interactivity means the viewer is in control. With TV, viewers can just change the channel, but with the internet, they just might talk back.

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Written by Stu Kushner

The Advantages of Online Video Marketing

In one month in 2010, 172 million people in the United States watched online videos, an average of 14.6 hours per viewer, and websites that have specific content, such as gaming sites, career opportunities, or on-line product offers had the highest number of online visitors – more than news and sports websites.

That’s an opportunity to reach more potential customers than TV or print ads.

Online marketing has the reach and accessibility of television,

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Written by Stu Kushner

Essentials for Video Marketing

The number of online video viewers has grown from 55 million in 2003 to over 160 million plus today. Television advertising still gets the largest viewers and responses, but computers and the internet is catching up. Even so, the capabilities of online video marketing combines the accessibility of television advertising with the interactivity of the internet and offers a rich sales environment for companies who  know to use it effectively.  Making wise and strategic choices

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Written by Stu Kushner

“Tuned In” or Turned Off?

A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually display and describe a product in detail. And the display not a static photo but something that can be move and be manipulated virtually. It has depth and is interactive.

Studies have found that 40% of internet users who view online video advertisements have visited the web site mentioned in the video, and 15% subsequently requested product information.

Businesses also gain high recognition for their products by having ads circulating on the web. The most effective form of advertisement is a well-made video 

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