internet marketing, SEO, content writing
Written by Stu Kushner

Stand Out from the Crowd

internet marketing, website designIn order to draw prospects in and ultimately convert them to customers, you’ve got to be able to offer them something different from the competition.  Even if your products offer very similar solutions to the competition in terms of a prospective customer’s problem, you’ve got to find a way to stand out and get noticed.

A great way to give prospects something that they can’t get anywhere else is by offering a bit of your expertise in your unique voice by way of your blog and through social media marketing.  Turn your website into a resource. Your business blog and social media profiles give you a unique opportunity to connect directly with current and prospective customers and give them something your competition couldn’t possibly offer – a piece of yourself.

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Written by Stu Kushner

Success Breeds Success

 Internet marketing , website designMost small business owners are willing to devote countless hours of their time to ensure the success of their venture.  While devotion to your business on all fronts is a good thing, it’s important to apply that effort to the most appropriate places if you want to achieve the most effective results.

Far too many small business owners spend too much of their time fixated on analyzing the failures they’ve experienced rather than learning from the successes.  It’s important to remember that even some of the best laid plans won’t always pan out as you had hoped.

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Written by Stu Kushner

Don’t Be Afraid of Failure

Business RiskThere are things that every small business owner needs to do in order to effectively market his or her product. The level of success of each of those endeavors usually varies upon a number of points, which makes the process of successful internet marketing different for just about every business.

How you generate content for your blog, which social networking site you spend the most time on and where you spend the bulk of your marketing budget are all pieces of a puzzle that needs to be solved.  By performing research, you should be able to determine what type content your prospects enjoy and exactly where they spend their time connecting, but much of the rest will come through trial and error.

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Written by Stu Kushner

Inbound Marketing vs. Outbound Marketing

in and outMarketing has changed. I am certain it will continue to change but the developments over the last few years have been unusually dramatic. I have tried all kinds of marketing ideas. I’ve done direct mail, radio, TV, print ads in the Washington Post and other ideas. Some of these have been successful and others were not effective at all. These past techniques are called Outbound Marketing. They also include trade shows and seminars. I have done them all.

Outbound marketing techniques are becoming less effective. Outbound marketing is a shotgun approach that is intrusive. All day long we are bombarded with Outbound messages and so we have tools to help us block them like TiVo, Spam blockers and satellite radio.

So, rather than attempting techniques that put you in an adversarial position with your potential client, I advocate Inbound Marketing. Inbound Marketing is about “getting found”. And the best place to get found these days is on the Internet. I don’t think that is going to change. The search engines are getting smarter and are producing better and better search results for users. It is the resource of choice for finding solution and learning new skills. So, if yoare spending a lot of money on Outbound Marketing, you might want to consider shifting your efforts to Inbound Marketing.

Contact Progressive Office if you would like to talk about your website and your marketing ideas.

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