SEO, Content Writing,
Written by Stu Kushner

A Beginner’s Guide to Lead Conversion with Social Media

By Sean Work

 SEO, Content Writing, management

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.

Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”

Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience.

This guide focuses on how to generate leads with non-paid content in social media. Social ads are also an excellent for leads, and maybe it’s something I’ll talk about in a future post. For now, we’ll learn how to create content for Facebook and Twitter that inspires clicks and conversions, and how to measure the results of your social lead gen efforts so that you can show your boss just how valuable social media can be for your business.

Here we go.

Optimize How You Link to Your External Content

In order to be effective at generating leads with social media you need to treat it as a key part of your overall content marketing machine. This means that social media becomes a place where you distribute high-value content to your audience––content found on your blog, the resources section of your site or on landing pages.

But it’s not just about the value of the content you’re linking to; what really counts is how you format the posts in each channel.

Before diving into how to optimize your posts for lead generation, let’s take a look at three possible lead generation paths for social:

  1. Social channel > Blog post with link to a relevant landing page (gated content) > lead
  2. Social channel > …read more    
Written by Stu Kushner

50+ Google Analytics Resources – The 2014 Edition

By Sean Work

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below.

For Beginners

These posts should guide you through getting Google Analytics set up and getting started.

  1. The Complete Guide to Setting up Google Analytics – This post is an opportunity to identify what code you’ll need, the account structure, and various other things necessary to get set up successfully.
  2. Beginner’s Guide to Google Analytics – This three-part series delves into setting up your account (part 1), setting up goals (part 2), and measuring visitor interaction (part 3).
  3. Google Analytics Tutorial for Beginners 2014 – Video guide on how to navigate the Google Analytics interface and use certain features.
  4. A Guide to Getting Started with Analytics – Goes into detail about how to understand what your traffic is doing and which trends to watch.

Data Segmentation

The ability to segment data is one of the most important aspects of Google Analytics. It will allow you to compare data and make judgments.

  1. 16 Google Analytics Advanced Segments Tips – A combination of different segments you can apply to your analytics data to get insight. Examples include segmenting based on which type of traffic spends the most or which type of traffic bounces immediately.
  2. Segment Average Visit Duration in Analytics – See how you can get a better view of what average visitor duration means by segmenting your traffic.
  3. Google Analytics: Tracking Demographics of Ecommerce Visitors – A blog post on how to get demographic reports and how to analyze this data.
  4. Calculating the …read more    
writing content, online marketing
Written by Stu Kushner

Make a Bigger Impact with Each Blog Post

High Impact Images for Blog

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success.

A lot of online marketing experts will tell you that it is important to provide a photo with each blog .  While having some form of visual stimulation for your readers can be a benefit, just having a photo in a won’t do nearly as much as having the perfect picture in each post.

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