Small business owners with small advertising budgets used to rely heavily on positive word of mouth advertising in order to grow their business. While times and technology have changed positive word of mouth can still be a powerful advertising tool for small businesses. In fact, with websites like Google Places and CitySearch and social networking sites, word of mouth advertising has the potential to be one of the most useful tools in your marketing arsenal.
We’ve talked a bit recently about methods of getting your readers to actively engage on your blog by commenting on posts. We’ve also discussed the importance of keeping the conversation going by actively reading and responding to reader comments to add more useful and quality content to each post.
Unfortunately, not every reader will feel compelled to comment, even if you implore them with a question at the end of each post. That doesn’t necessarily mean that you can’t