Written by Stu Kushner

Deliver the Content Your Customers Want

video (1)Providing your customers with quality content is essential for online marketing success, but failing to provide the type that your connections are looking for can result in missed opportunities.  You need to create content that is related and relatable to your product or service in order to have the greatest impact with both your current customers and prospects.

Prior to pouring every bit of your online marketing efforts into a single medium you’ve got to take the time to figure out if that medium will be the most effective means of reaching your target customer.  Step outside of the business owner mindset and view your approach to

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online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.

Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

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online marketing, SEO. social media marketing
Written by Stu Kushner

Blog and Social Media Marketing Strategies by DC SEO Expert

online marketing, SEO. social media marketingIf you are new to online marketing in any capacity the sheer volume of potential approaches might seem completely overwhelming.  Creating a social media presence is a great way to communicate directly with your customers and give your business a boost, but combining social media with a blog can maximize your marketing efforts.

Social media profiles on Facebook and Twitter give you the power to communicate with customers and prospects in real time.  You can impart up to the minute info

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