Written by Stu Kushner

Editing a Business Newsletter

 content writing,newsletterOne of the most effective ways to keep in touch with valued customers and clients is the company newsletter. Newsletters come in all shapes and sizes, but the purpose is the same, to inform and engage your audience and potential customers on a personal level. Whether the newsletter is internal for employees only, or for customers, or both, it can be a  great tool to “humanize” your company, put a “face” to your logo and highlight your products.

A newsletter showcases your products and services in the customer’s home, so it needs to reflect the same quality as the products or services you offer. A newsletter is the equivalent of the “door-to door salesman”, but not as intrusive. For both, the trick is first to be invited in, and then be welcomed back again.

Newsletters may be a one-person operation who writes all of the material, or, for larger companies and organizations, by a staff of writers.

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online marketing, website design, SEO
Written by Stu Kushner

Deliver Quality to Instill Confidence in Your Business

website marketing, SEOYou work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts the product that you’ve worked so hard on may never get into the hands of those customers.

In order to get new visitors to your website to seriously consider purchasing something that you’ve created you’ve got to show them that you are serious about every phase of your business.  You need to make sure that there are no broken links, no spelling errors and no grammatical miscues on your website to instill the confidence in your business necessary for a visitor to become a customer.  You can’t expect a brand new visitor to your blog or website to trust a product that you’ve created

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online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.

writing content, blog, marketing online
Written by Stu Kushner

Focus Blog Content on Quality Over Quantity

 writing content, blog, marketing onlineIt is an absolute truth that to build the biggest possible following from your online marketing efforts that you’ve got to deliver content on a regular basis.  What seems to confuse those new to the inbound marketing game though is the broad sense of the term “regular basis.”

While it would be fantastic if you could deliver high quality, useful and completely original updates every single day, most small business owners simply don’t have the time or

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