Written by Stu Kushner

Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

By Sean Work

F-Pattern

The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them.

The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it. That’s why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders.

The Three Types of Readers and How to Reach Them

You can optimize your landing page to appeal to each type of reader. By looking at the behavioral psychology of different viewers and how they consume information on the web, you can create an effective landing page that will result in the most conversions.

1. Readers are your most loyal viewers. They start at the top of the page and read every word throughout the post. They are your ideal viewer. However, we live in a world with increasing Internet “clutter” and decreasing attention spans. Therefore, the vast majority of your audience will not fit into this category.

How to reach them – To take care of your readers, there’s just one thing you have to remember. Content is king. All you have to do to win over a reader is present clear, powerful body copy.

2. Scanners read your headline and a few sentences in the introduction. If they’re still interested, they continue to skim through, focusing on your subheadings, highlighted terms, and images to determine if a specific section is worth taking the time to read. Scanners read very little of your content, focusing instead on the words and images that visually stand out.

Scanners, most likely, will make up the majority of your audience.

Web usability consultant Jakob Nielsen found in …read more    

Management, Content Writing
Written by Stu Kushner

How You Can Optimize Your Content Marketing in 3 Data-Driven Steps

By Sean Work

3-item-fields

Today’s article is a guest post by David Cheng of ShareBloc.

Maintaining a steady blog publishing routine is hard to do. At ShareBloc, we try to blog at least two times a week, either on our blog or syndicated elsewhere. We’re a small team so an aggressive schedule can be overwhelming.

To get enough content to keep up the pace, we used data to help us figure out which topics would be most interesting to our readers. Here are the three data-driven steps we took that you also may want to consider.

Crowd source Your Blog Topics

Some of the most prolific blogs have two or three posts a day. We realized that, like any great artist, we could “borrow” from these blogs. We scraped 300 blog titles from some of the leading blogs in our space to see which key words or phrases were most popular.

The blogs we chose were KISSmetrics, Marketo, HubSpot, Social Media Today, Content Marketing Institute, and the leading posts from ShareBloc’s sales and marketing bloc. We used popular scraping tool ScrapingHub to get our titles.

To set up your ScrapingHub spider, select the website you’d like the spider to start scraping and input patterns to follow, along with any other special parameters you may have. In this case, we are asking the spider to start with the most recent posts, and include page two, three, etc.

We want the spider to go only one layer deep to get the post title. So, in the spider setting, I’ve set the depth limit to 1, in order to prevent the spider from entering a loop.

 Management, Content Writing

Next, you have to set up the item you want scraped. In this case, we want to scrape only the title.

After you set up your parameters, you can review the pages that have been spidered in …read more    

wordpress, online marketing
Written by Stu Kushner

Top 5 Ways to Increase Your Visitor’s On-Site Time

By Tom Ewer

online marketing, On Site Time

You make an assumption when building a WordPress site. That assumption is that people will look at everything you want them to look at, just because it’s there.

In an ideal world, yes, the quote from Field of Dreams would ring true: “If you build it, they will come.” However, the problem has more to do with keeping visitors on your site rather them getting them there in the first place. Increasing your visitor’s on-site time has been directly linked, time and time again, to increasing lead generation and conversions.

So basically, you need to be concerned with this very important factor of web development. Thankfully, there are many ways you can optimize the visitor’s experience to increase on-site time right from within WordPress.

1. Add Infinite Scroll to Posts

WPMU DEV cites Atlantic Media’s Quartz magazine as a good example of this technique put into practice. When you read posts on this site, you’ll notice a funny thing once you arrive at the bottom of the page — a new post loads automatically. This is inspired, because instead of asking the reader if they want to read something else on your site, you automatically present new content for them to read. The mere act of scrolling presents another piece of related content, which is practically guaranteed to increase on-site time.

You can add infinite scroll on your WordPress site by installing a plugin designed for the job.The most popular choices out there right now are as follows:

Infinite-Scroll

Infinite Scroll Plugin

The Infinite-Scroll plugin is simple and straightforward. For most themes, all you have to do is activate it and it will automatically work on all of your post pages. When a visitor nears the bottom of a page of posts, the next page will be automatically loaded. There’s …read more    

Written by Stu Kushner

What To Name Your Newsletter

Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch the eye and entice us to read further, all the time and effort made in creating it is wasted.

Newsletters usually reflect the publication’s mission or purpose: “Neighborhood News”, for example, gives a very straightforward idea of what it’s about; any marketer will tell you that a name or a title that makes a specific and recognizable connection to the reader is an essential first start.

Read More
writing content, online marketing
Written by Stu Kushner

Make a Bigger Impact with Each Blog Post

High Impact Images for Blog

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success.

A lot of online marketing experts will tell you that it is important to provide a photo with each blog .  While having some form of visual stimulation for your readers can be a benefit, just having a photo in a won’t do nearly as much as having the perfect picture in each post.

Read More
writing content, blog, marketing online
Written by Stu Kushner

Focus Blog Content on Quality Over Quantity

 writing content, blog, marketing onlineIt is an absolute truth that to build the biggest possible following from your online marketing efforts that you’ve got to deliver content on a regular basis.  What seems to confuse those new to the inbound marketing game though is the broad sense of the term “regular basis.”

While it would be fantastic if you could deliver high quality, useful and completely original updates every single day, most small business owners simply don’t have the time or

Read More
Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

Read More
content writing, SEO, blog ideas
Written by Stu Kushner

Useful Reader Blog Posting Ideas for Online Marketing

 content writing, SEO, blog ideasUsing a blog for online marketing can create a bit of demand on your schedule.  It isn’t always easy to generate one high quality idea after another in order to be able to continually generate new posts.  Having a successful blog, and in turn, a successful online marketing strategy requires consistent updates and that will mean that you may have to get resourceful when it comes to gathering ideas for posts.

A great idea for always having fresh and useful content for your readers is to exhaust every approach to every topic.  Your first inclination for approaching a specific topic may reach the widest audience of readers, but that doesn’t necessarily mean that alternate approaches to the same idea can’t be successful.

Go back over posts that you’ve already generated and examine the possibility of constructing a new post from a different angle.  If you’ve constructed a post that thoroughly explained to the readers the best measures for solving a specific problem, consider a new post on the best preventative measures for avoiding the problem.

By delivering content that looks at a common problem from a different perspective you’ll be providing a very useful piece of content for a completely different cross section of your readers.  Answering questions and solving problems from every possible angle will help to ensure that you reach the widest possible audience and give you plenty of fresh content to keep your blog updated.

online marketing,content writing , management
Written by Stu Kushner

Subscriber Survey to Increasing Online Marketing

online marketing,content writing , managementWe’ve talked a bit recently about methods of getting your readers to actively engage on your blog by commenting on posts.  We’ve also discussed the importance of keeping the conversation going by actively reading and responding to reader comments to add more useful and quality content to each post.

Unfortunately, not every reader will feel compelled to comment, even if you implore them with a question at the end of each post.  That doesn’t necessarily mean that you can’t

Read More
Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

From Readers to Leads in One Easy Step

 Website Design, Internet Marketing, DC, Attracting and holding onto social media followers and blog readers can be a tricky and time consuming part of your online marketing plan.  You’ve got to provide frequent, but not too frequent, updates and you’ve got to ensure that you are constantly providing high quality and useful information.  Thankfully, once you’ve gotten into the most appropriate rhythm for publishing posts and status updates and have got readers hooked on your content, the most difficult part of the process is out of the way.

Read More
1 2