Your social media marketing efforts revolve around delivering the fastest, most concise and most direct messages possible to your customers. Just because this mode of communicating with your customers and prospects is fast, it doesn’t necessarily mean that your efforts will yield rapid results though.
Prior to embarking on a social media marketing campaign you need to understand that this method of communication is more about building a relationship with your customers than netting quick sales. Sites like Facebook and Twitter give you an opportunity to become a part of your prospects everyday life so that you can build the trust and transparency necessary to convert sales.
You shouldn’t view your social media profiles