content writing. writer, SEO
Written by Stu Kushner

“Why do you get to make so much of the profit?”

Yes, I was asked content writing. writer, SEO this question by one of my employees. He is an Editor and he works with my writers to make sure that the content that we produce is well written. This was my answer.

“If you want to make most of the money, this is what you need to do. You need to totally remake yourself by starting a business that specializes in designing websites. Get incorporated. Buy insurance. Risk everything. Then learn how to make the search engines happy so that your designs show up. Put together a suite of services that are profitable and valuable to your clients. Build a team of programmers, designers, writers and site managers. Then market yourself to all of your friends, business associates and family. Do that for a few years and then YOU WILL GET TO KEEP MOST OF THE MONEY.”

I understand how people sometimes feel like they deserve more. And when they look at the total price we charge for our services, they do math in their head and quickly come to the conclusion that they are grossly underpaid. But they are part of a team. Everyone profits from the effort to win and service clients. And although, as the owner, I do stand to make more. I also am risking a lot more by being self-employed and creating this whole business.

So, he has a choice. But I don’t think he will do what it takes to start up his own business. It’s hard. It’s risky. Yes, sometimes the boss makes too much money. I think that might be true in very large corporations where the top people are just employees like everyone else. But in small businesses, the boss does not usually make so much more than the employees. But when that happens, he/she deserves it.

Written by Stu Kushner

Short and Sweet Every Step of the Way

proofreadingIf you are attempting to make the biggest possible impact with your online marketing efforts you should make every effort to provide the most useful information in the least possible space.  This goes for just about every method of online marketing that you plan to use from blogging to e-mail and even social networking.

Now this isn’t to say that you should cut out valuable information for the sake of brevity, but you should limit the length of your posts by eliminating words or phrases that are unnecessary. If you get too wordy, 

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blogging,online marketing
Written by Stu Kushner

Stimulate Ongoing Conversations by Blogging your Opinion

online marketing,bloggingYou are an authority in your niche and you’ve worked and studied hard to become so.  There is no reason for you to simply report industry news when you can open a platform for dialogue by sharing your personal expert opinion on things that are occurring within your industry.

Some people are afraid of controversy and it is completely understandable to not want to rock the boat too much or to risk offending loyal customers.  There is a difference between attempting to be controversial just for the sake of ruffling feathers and openly sharing your personal view on an industry topic that don’t necessarily agree with though. 

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