Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective.
Here are some tips to make your newsletter more effective:
Name your Newsletter. Be creative. ”Amalgamated Widgets” may be your company name, but it‘s hardly something that grabs your attention. And the point is to attract attention. Think out of the box, like “Widget Wonderings”, or “Widget World”. Don’t be afraid to be creative. You’re not testifying before Congress, you’re attracting clients and customers.
Avoid Hype: Your newsletter should be informative, but not a sales pitch. Articulate your goals, values, quality and integrity.