content writing,newsletter
Written by Stu Kushner

How to Start Your Newsletter

writing a newsletters,content writerCreating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective.

Here are some tips to make your newsletter more effective:

Name your Newsletter. Be creative. ”Amalgamated Widgets” may be your company name, but it‘s hardly something that grabs your attention. And the point is to attract attention. Think out of the box, like “Widget Wonderings”, or “Widget World”. Don’t be afraid to be creative.  You’re not testifying before Congress, you’re attracting clients and customers.

Avoid Hype: Your newsletter should be informative, but not a sales pitch.   Articulate your goals, values, quality and integrity.

Read More
Written by Stu Kushner

Marketing a Successful Web Video

The best way to advertise and market your business today is on the internet: Think YouTube.  Many retailers have a strong presence on the web because video marketing is a significant part of their business strategy.

One 30-second video has the potential to create more customers in a week than you can get from “traditional” advertising in a month. Like any advertising strategy, negative reactions can cost you both in sales and reputation. This is why businesses need to learn to use online videos effectively. An effective video will pay for itself, if effectively made and marketing.

Read More
Written by Stu Kushner

Making a Video for your Website

Video is a powerful tool for personalizing a business, and with the increasing number of internet websites advertising goods and services, it’s become almost a necessity. Yet many are hesitant about making one.  Unfamiliarity with the process of filming and plain old stage fright will be a factor, but practice makes perfect – even professional actors often need several “takes” to get it right.

The benefits of video marketing on the internet are well known.  Video marketing personalizes your business and when consumers associate a product with a person, it helps sales and revenue. After all, people want to do business with a person, not just a logo – just ask Uncle Ben and Aunt Jemima.  And this is your chance to state your vision, values and goals.

Read More
online marketing
Written by Stu Kushner

Generate Interest in Upcoming Endeavors

 online Marketing, DCIf you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though.

Read More
online marketing, content writing, blog
Written by Stu Kushner

Use Your Blog to Educate

online marketing, content writing, blogIt can be awfully tempting to use all of that available real estate on your blog to compose another sales pitch to try and secure a sale, but that isn’t the wisest strategy for online marketing success.  As a business person your first inclination is to sell your product. But too much promotion can have the opposite effect on your business blog traffic.

If you’ve got an e-commerce site set up, it provides current customers and prospects with the opportunity to make a direct inquiry about your product or to place an order. 

Read More
Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

Read More