Written by Stu Kushner

What Is SEO And Why Is It Important?

SEO successSEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine.

Search engines are programs like Google, Bing and Yahoo! that rank documents a website by  matching  keywords and then ranking them by the number of  “hits” or “visits”, to that site by users searching for related documents and information on the World Wide Web.

Since the ranking is based on the number of hits or visits to a website, it’s essentially a “beauty contest” – the “most appealing” website is the websites with the most search hits and wins first place – that is, they appear on the first “page” of the search result.  In television terms, those websites appear on prime time, all the others are relegated to the “less popular” and “less watched” time frame. Obviously, you want your website to show up on “prime time”;

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online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.