Website Design, Internet Marketing, DC
Written by Stu Kushner

Stop and Block Referrer Spam

 Website Design, Internet Marketing, DCI recently started noticing some new traffic on the websites that we host and manage. What was unusual was that the sites were showing up as referral sites on almost every one of our websites. Our sites all get traffic from Google, Bing, Yahoo and such. But the 2nd and third tier traffic usually comes from more industry specific sources. So, when almost all of our sites were getting referred traffic from a single new source, that was a bit alarming.

We were the victim of Referrer Spam. Referrer Spam is created by unscrupulous marketers that create a network of web crawlers that seek out websites and create fake traffic to them. The traffic gets recorded into the analytic logs on the websites in order to fool the search engines in the hopes of creating higher page rankings for the marketers clients.

The traffic that they create does not physically harm the websites. But it might damage the page rank of your site if Google and the rest decide to punish sites that don’t protect themselves against these crawlers. So, I researched how to block the Referrer Spam and found that although I can’t keep the bots from visiting my client’s sites, I can keep them from accessing the logs that record their visit. That way the traffic they are trying to create does not show up in the analytics. So, it’s like they were never there.

Do you have analytics on your site? If you do, look for Referring Visits from the following sites:

  • .darodar.com
  • bestsub.com
  • buttons-for-websites.com
  • casinobonustips.com
  • civilwartheater.com
  • co.lumb.co
  • cukwiki.com
  • econom.co
  • entourank.com
  • ilovevitaly.com
  • make-money-online.7makemoneyonline.com
  • semalt.semalt.com
  • similarpages.com
  • webstatsdomain.org

We had three of these crawling around on our sites. They boosted the traffic but the fake numbers were not helpful. And keeping our sites clean and honest will boost our credibility with the search engines. So, I believe that this was an important task. If any of these are showing up on your site, call your website develop immediately and have them install safeguards against this intrusion.

Or, call us at 202-462-4290. We will look at your site and advise you at no cost.

Written by Stu Kushner

Creating Compelling Content Through Blogging (A How-To)

By ScottOfford

Posted by ScottOfford

Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my internet marketing company does it for (and explains it to) our own clients. First, you need to set goals.

Goal Setting

Determining your marketing goals will help you in many ways, such as, giving you the ability to measure the impact of your effort. It is crucial in the development and maintenance of a content strategy. Goal setting can help you in better tracking and measure those desirable actions of your website visitors and can even lead to helping you understand from where your best visitors are coming.

With marketing online, an integral part of the process is tracking ROI.

SEO, Content Writing,Website Management
Written by Stu Kushner

Creating Magnetic Content

 Marketing, SEO, Content Writing,Website ManagementI have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each.

But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines:

  • Create a site that is clear and easy to navigate
  • Make the site interesting
  • Project a professional image
  • Create helpful content
  • Optimize the content to make it attractive to the search engines

There are other things but those three are my basics. And if you do a search in Google for “office cabling in Washington DC”, you will probably see my site on the first page. You might find it there more than once.

Typically, the home page attracts the most traffic as the landing page for a visitor from a search engine. But my site gets most of it’s traffic from two special pages that I created. Those pages are a cabling pricing page and also a page that is an analysis of cabling upgrade choices. Writing those two pages more than doubled the traffic to my website and it helped establish my little cabling company as an authority (in the eyes of Google) in the cabling community.

Those two pages attract visitors to my site from all over the world. It answer two of the most important questions in the cabling industry. And the first one, pricing, is one that most of my competitors are reluctant to share.

And my reward is that if you are looking to get computer network cable installed in the Washington DC area and you look for a company on Google, Progressive Office Cabling will almost always show up on the first page.

So, what you need to do is think about the very most important questions that your clients might ask you and then write about it and put it on your website. If you do, you just might double your traffic. The worst that can happen is that will have some additional, new helpful content on your site.

web design,SEO, Content Writing,
Written by Stu Kushner

Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples

By Carla_Dawson

web design,SEO, Content Writing,

Posted by Carla_Dawson

Parallax Scrolling is one of the latest trends in web design, yet most parallax scrolling websites are not SEO-friendly. I have observed this trend on sites like Awwwards, theFWA and many more. I have also observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together. There appears to be lots of confusion in the community and I want to clear it up.

Parallax Scrolling – its origins and definition

Parallax Scrolling was originally created for the video game industry as a “special effects� technique to give the audience an illusion of depth. According to Wikipedia, parallax scrolling is

Parallax scrolling is a special scrolling technique in computer graphics, wherein background images move by the camera slower than foreground images, creating an illusion of depth

The web design industry defines parallax scrolling as

Creative Bloq

One big web design trend of the moment is parallax scrolling, which involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. It can sometimes be …read more    

content writing. writer, SEO
Written by Stu Kushner

“Why do you get to make so much of the profit?”

Yes, I was asked content writing. writer, SEO this question by one of my employees. He is an Editor and he works with my writers to make sure that the content that we produce is well written. This was my answer.

“If you want to make most of the money, this is what you need to do. You need to totally remake yourself by starting a business that specializes in designing websites. Get incorporated. Buy insurance. Risk everything. Then learn how to make the search engines happy so that your designs show up. Put together a suite of services that are profitable and valuable to your clients. Build a team of programmers, designers, writers and site managers. Then market yourself to all of your friends, business associates and family. Do that for a few years and then YOU WILL GET TO KEEP MOST OF THE MONEY.”

I understand how people sometimes feel like they deserve more. And when they look at the total price we charge for our services, they do math in their head and quickly come to the conclusion that they are grossly underpaid. But they are part of a team. Everyone profits from the effort to win and service clients. And although, as the owner, I do stand to make more. I also am risking a lot more by being self-employed and creating this whole business.

So, he has a choice. But I don’t think he will do what it takes to start up his own business. It’s hard. It’s risky. Yes, sometimes the boss makes too much money. I think that might be true in very large corporations where the top people are just employees like everyone else. But in small businesses, the boss does not usually make so much more than the employees. But when that happens, he/she deserves it.

Written by Stu Kushner

10 Things I Have Learned Over the Years Running an SEO Business

By Firestarter-SEO

Posted by Firestarter-SEO

This article, blog, guest post, or whatever you want to call it, is written for those who are new and learning SEO. I hope I don’t come off as cocky or arrogant. I simply want to help make the SEO community a better place. After practicing SEO for several years and assisting businesses in succeeding online, I feel I have learned some very valuable lessons I’d like to share with those who care.

1. Read These Documents

As the SEO market becomes saturated with new content each day, there are some pieces of content that have withstood the test of time. I would categorize the following SEO related documents as  must read. I wouldn’t say they need to be completely comprehended but they definitely should be read.content

  1. The Anatomy of a Large-Scale Hypertextual Web Search Engine: This paper is essentially the birth of Google. Whether or not everything in this paper is still current and relevant is debatable. However, the article provides valuable insights on how Google is/was supposed to operate.

  2. The PageRank Citation Ranking: Bringing Order to the Web: Any experienced SEO reading this knows PageRank is not what it used to be. However, it is fascinating to study the value of links and the authority they can pass. Understanding how links work and why they are important are essential to being successful at SEO.
  3. Search Engine Optimization Secrets: I did not realize how important links were until I read this book. Danny Dover said something along the lines of, Most of the problems SEOs run up against can be addressed by adding inbound links. In my opinion this is one of the better books on SEO.
  4. Search Engine Optimization Starter Guide: This piece …read more    

Written by Stu Kushner

“Tuned In” or Turned Off?

A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually display and describe a product in detail. And the display not a static photo but something that can be move and be manipulated virtually. It has depth and is interactive.

Studies have found that 40% of internet users who view online video advertisements have visited the web site mentioned in the video, and 15% subsequently requested product information.

Businesses also gain high recognition for their products by having ads circulating on the web. The most effective form of advertisement is a well-made video 

Read More
online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.

Written by Stu Kushner

The Goal of Content Creation and SEO

I found this remarkable graph.  It shows the percentage of traffic on Google that clicks-thru to a website based on the search results position on the page. As you can see, the first position garners nearly one-third of all of the clicks.website management, marketing The number two position gets about 17% of the traffic and the clicks drop dramatically from there.

This really shows how critical it is to achieve that first position on the first page. Anyone that tells you that the goal is to get onto the first or second page is very mistaken. Once you are off the first page, you are not likely to get clicked at all.

So, how do you get on the first page?

You need to create content by writing on a regular basis. Write about current events, opinions, ideas, stories. Give definitions about the products and services in your industry. Write about the resources that are available to

Read More