social media, Progressive Office, awareness
Written by Stu Kushner

Building a Consumer Friendly Social Media Presence

Before it became a billion dollar empire, Facebook was designed to be a way for Harvard students to connect with one another. Fast forward fifteen years and it is a social media juggernaut that has spawned many wannabes and spin off sites used by roughly 3 billion people worldwide. Today social media is far more than a platform for old high school sweet hearts to reconnect. It is as powerful a business tool as any website, commercial, or ad, and maybe even more so.

You can have the nicest website and best company in the world, and it means absolutely nothing if people do not know that it exists. Social media can increase awareness for your brand, and subsequently increase your leads and sales. By having a social media presence, it puts your business out there to be noticed by billions of people. When creating a social media presence for your business it is important first to develop a goal. The professional at Progressive Office are adept strategists when it comes to developing your social media presence. Progressive Office will go through the benefits and drawbacks of specifically trying to generate new business, create loyal customers, and targeting strictly local business, for example.

Many consumers will have already done their homework long before they decide to frequent your shop. It is crucial that you have adept and interesting social media profiles. The experts at Progressive Office specialize in making your social media profile trust worthy, knowledgeable, and approachable. It is important to show the consumer that you are the best at what you do, and Progressive Office can help you write thought provoking articles for your social media profiles that show that the level of your expertise is second to none, and this will, in turn, display that your business is trustworthy for the consumer and provide them with confidence in your abilities to match their needs.

Your personality is just as important to the success of your profile as anything. You can know more about how to get from A to Z than anyone on the planet, but if your delivery of your knowledge on the subject is bland and dry, the consumer will not be able to relate to what you are trying to put out there. It is important to let your personality shine through your social media profile. The specialists at Progressive Office can help you build a Social Media presence that not only meets your goals, but manages to do show in a way that shows of your knowledge and own personal flair for your business.

Please contact Progressive Office at 470-430-1777.

SEO, Google, Progressive Office
Written by Stu Kushner

The Importance of Web Design

I remember, in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on another level. The graphic design of websites works to make them appealing to the eye. Then videos, testimonials, music, all get included to round out the entire package of a website. Web design in 2019 is crucial to the success of businesses. Not just to catch the attention of the consumer, but in order to even be found by a prospective client.

Many websites get revamped in order to improve their SEO, Search Engine Optimization. SEO works to ensure that a website can be found by a search engine such as Google or Yahoo!. In order for the SEO to be effective, it is important that a website is designed I a manner that makes it responsive. If a website doesn’t respond properly when it’s pulled up, the user will most likely move on. Progressive Office specializes in designing websites that not only look great, but function properly. The different services that Progressive Office can provide for your business will ensure that your website not only is found by the search engine, but it will respond properly for the user.

What we’re talking about here is User Experience. It doesn’t matter what your product is, if the User Experience is negative, they will not use your product or recommend it to other possible clients. Think about it for a moment. . . If you run a restaurant, and all of your servers are dirty and rude to the guests, and the orders came out wrong or incomplete, you’d have an empty restaurant. The same idea applies to web design. You need to have someone managing your web design who not only knows what they’re doing, but they need to care about the experience your client has. When Progressive Office builds a website, the first thing they ensure, after responsiveness, is speed. This is the first thing that a user cares about, whether they realize it or not. If a website takes five minutes to load, the user is going to go looking for another business whose website pops up instantly the way it’s supposed to.

At the end of the day, websites are like human beings; none of them are perfect. Progressive Office always works to adjust, change, and upgrade your website as needed so that your business can stay at the top of the digital food chain. Your web design is crucial to your digital marketing strategy. It’s the first step, and no matter what you are trying to accomplish, if you can’t take the first step you will never reach your goal.

Please feel free to contact us at Progressive Office at 470-430-1777.

social media marketing, Progessive office, blogs,
Written by Stu Kushner

The Benefits of Social Media Marketing

Have you ever been on Facebook and gotten thoroughly distracted from the messages your friend is sending you because you saw a video of a puppy playing with a banana peel? The next thing you know you’ve fallen down a rabbit hole of dog videos and you just keep clicking and clicking and you have no idea what you’re clicking, you just want more puppies! Well, if you’re anything like me and this has happened to you, then you have fallen prey to a form of Social Media Marketing. With each click you were actually boosting one website or another, whether you realized you were doing it or not. Social Media Marketing is a huge tool that businesses utilize to help draw in forthcoming clientele.

Progressive Office can help you reach your marketing goals by taking advantage of the billions of people who use the various social media sites on a daily basis. Social Media Marketing is a tool that businesses use in order to put themselves in the sight line of their desired audience. Facebook, Pinterest, and Twitter are just a few of the social media platforms that are visited by people all around the world each day. By advertising on these sites businesses can reach people that would otherwise go through life happily unaware of the existence of these companies.

If you are looking to build word of mouth, increase sales and referrals, even if you are just hoping to provide a better means of customer service and feedback, Social Media Marketing is an extremely effective tool to help you reach these goals. The services provided by Progressive Office can not only help you get your business right into the heart of the nitty gritty battle that Social Media Marketing is, but Progressive Office will also be able to advise you on which sites NOT to use. It’s important to know which social media outlets your target customers are using, and Progressive Office has the expertise to help you sort through which sites to spend your time on.

One of the biggest down sides of Social Media Marketing is the time that it consumes. Social Media Marketing is a delicate flower that needs to be nurtured minute by minute not just to bloom, but to survive. Perhaps your business does not have the time or the staff or the budget necessary to allot the proper resources to your Social Media Marketing campaign. Progressive Office can not only help you with that issue by taking the time to help you build your customer base, but they can also help manage your company’s reputation, which is the end goal of any serious Social Media Marketing effort.

Please feel free to contact us at Progressive Office at 470-430-1777.

Written by Stu Kushner

Marketing Tips for Tight Budgets

Bad websites are like bad movies; if they don’t get any attention, they disappear.

In the internet world, attention is the currency. The more attention you create, the more attention you get. With a highly saturated internet it’s more difficult than ever to attract attention to YOUR website.  You’re selling fruit in an orchard; how do you get a visitor to buy YOUR “apples”? Not only are you up against large companies with huge marketing assets, but you’re also competing with other distractions as well.

But you don’t have to spend a ton of money to connect, just be creative. Here are some tips to help you market your business on the web.

  1. Create a LinkedIn group. A LinkedIn group is a free resource that can steer potential customers to your site and provide information, new contacts and gives a personal touch to your marketing, while also steering traffic and more sales. Avoid the ‘hard sale” however.
  2. Get published.   While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in local papers, TV or radio programs. Make a name by supporting charities and local events, and get featured in a local “niche blog” in exchange for some freebies.
  3. Get on YouTube. YouTube can be a powerful platform for an online business. Just post videos of you and your product. Include:
  • A keyword-researched headline that attracts attention,
  • A short, clear editorial message
  • Offer discounts or prizes when they visit and say “I saw your video!”

You can avoid expensive cameras, lighting equipment and editing by using the cameras built into a Smartphone or the MAC iMovie, etc. You can hire a professional editor for a small fee.

Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

Written by Stu Kushner

Every Interaction is Important – Social Network Marketing

SEO-Business-Blog-in-DCUsing a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant.  While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.

Consider how fast word of mouth can travel even without the aid of technology.  If you take too long to respond to questions and requests or if you don’t promptly resolve any

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