It might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse. This hard selling approach to social media marketing rarely works and is often more likely to compel a lead to un-follow you than to actually convert into a sale.
In order to have success in your social media marketing efforts, you can’t inundate new followers with offers, specials and coupon codes. Social networking is about establishing a connection with followers and building a solid online reputation for your brand. You need to provide your friends