SEO, Content Writing,
Written by Stu Kushner

A Beginner’s Guide to Lead Conversion with Social Media

By Sean Work

 SEO, Content Writing, management

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.

Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”

Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience.

This guide focuses on how to generate leads with non-paid content in social media. Social ads are also an excellent for leads, and maybe it’s something I’ll talk about in a future post. For now, we’ll learn how to create content for Facebook and Twitter that inspires clicks and conversions, and how to measure the results of your social lead gen efforts so that you can show your boss just how valuable social media can be for your business.

Here we go.

Optimize How You Link to Your External Content

In order to be effective at generating leads with social media you need to treat it as a key part of your overall content marketing machine. This means that social media becomes a place where you distribute high-value content to your audience––content found on your blog, the resources section of your site or on landing pages.

But it’s not just about the value of the content you’re linking to; what really counts is how you format the posts in each channel.

Before diving into how to optimize your posts for lead generation, let’s take a look at three possible lead generation paths for social:

  1. Social channel > Blog post with link to a relevant landing page (gated content) > lead
  2. Social channel > …read more    
internet marketing, content writing
Written by Stu Kushner

Social Blogging Benefits

internet marketing, content writing,SEOYour business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.

We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection.  The same goes true for your blog readers and subscribers when it comes to commenting.

If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts.  Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.

Receiving blog comments can improve and enhance your blog in a number of ways.  Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.

Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time.  The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer. Click Here