social media, Progressive Office, awareness
Written by Stu Kushner

Building a Consumer Friendly Social Media Presence

Before it became a billion dollar empire, Facebook was designed to be a way for Harvard students to connect with one another. Fast forward fifteen years and it is a social media juggernaut that has spawned many wannabes and spin off sites used by roughly 3 billion people worldwide. Today social media is far more than a platform for old high school sweet hearts to reconnect. It is as powerful a business tool as any website, commercial, or ad, and maybe even more so.

You can have the nicest website and best company in the world, and it means absolutely nothing if people do not know that it exists. Social media can increase awareness for your brand, and subsequently increase your leads and sales. By having a social media presence, it puts your business out there to be noticed by billions of people. When creating a social media presence for your business it is important first to develop a goal. The professional at Progressive Office are adept strategists when it comes to developing your social media presence. Progressive Office will go through the benefits and drawbacks of specifically trying to generate new business, create loyal customers, and targeting strictly local business, for example.

Many consumers will have already done their homework long before they decide to frequent your shop. It is crucial that you have adept and interesting social media profiles. The experts at Progressive Office specialize in making your social media profile trust worthy, knowledgeable, and approachable. It is important to show the consumer that you are the best at what you do, and Progressive Office can help you write thought provoking articles for your social media profiles that show that the level of your expertise is second to none, and this will, in turn, display that your business is trustworthy for the consumer and provide them with confidence in your abilities to match their needs.

Your personality is just as important to the success of your profile as anything. You can know more about how to get from A to Z than anyone on the planet, but if your delivery of your knowledge on the subject is bland and dry, the consumer will not be able to relate to what you are trying to put out there. It is important to let your personality shine through your social media profile. The specialists at Progressive Office can help you build a Social Media presence that not only meets your goals, but manages to do show in a way that shows of your knowledge and own personal flair for your business.

Please contact Progressive Office at 470-430-1777.

Written by Stu Kushner

30+ Resources To Help You Excel at Facebook Advertising in 2014

By Sean Work

With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience’s line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it’s only going to become more and more appealing.

2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing pages to Facebook ads.

We’re only a few months into 2014 and Facebook has already announced the rollout of Ad Sets, which allow users to organize their ads into sets within each campaign.

All these changes can make it hard to stay on top of best practices for the ad platform and ensure that your business is fully exploiting everything Facebook ads have to offer.

Don’t worry: I want to make your life easier! I’ve collected the best resources on Facebook advertising from around the web with a focus on what you need to know about the platform to stay ahead in 2014. This way, whether you’re just getting started with Facebook ads or looking to brush up on new features, you’ll know exactly where to go.

The Basics – Getting Started

1. Why Every Business Should Spend at Least $1 per Day on Facebook Ads – Consider this: “[Facebook Ads] are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.” If that doesn’t convince you that …read more    

SEO, Content Writing,
Written by Stu Kushner

A Beginner’s Guide to Lead Conversion with Social Media

By Sean Work

 SEO, Content Writing, management

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.

Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”

Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience.

This guide focuses on how to generate leads with non-paid content in social media. Social ads are also an excellent for leads, and maybe it’s something I’ll talk about in a future post. For now, we’ll learn how to create content for Facebook and Twitter that inspires clicks and conversions, and how to measure the results of your social lead gen efforts so that you can show your boss just how valuable social media can be for your business.

Here we go.

Optimize How You Link to Your External Content

In order to be effective at generating leads with social media you need to treat it as a key part of your overall content marketing machine. This means that social media becomes a place where you distribute high-value content to your audience––content found on your blog, the resources section of your site or on landing pages.

But it’s not just about the value of the content you’re linking to; what really counts is how you format the posts in each channel.

Before diving into how to optimize your posts for lead generation, let’s take a look at three possible lead generation paths for social:

  1. Social channel > Blog post with link to a relevant landing page (gated content) > lead
  2. Social channel > …read more    
online marketing, SEO. content writing
Written by Stu Kushner

How to Humanize Your E-commerce Business with Personalized Messages

By Sean Work

 online marketing,SEO, content marketing

“Always deliver more than expected” – Larry Page

E-commerce websites are no exception to this working law. In fact, e-commerce is one of the least forgiving areas if you simply meet basic requirements. Elements such as site speed, design, positioning, pricing, categorization, and SEO are vital for efficiency and success.

Fortunately, there are many themes and third-party tools available now that handle most of the basic requirements right out of the box. This gives us more time to invest in maximizing each area of e-commerce.

Today, we’re going to focus on humanized branding with personalized messages and creative content. The following examples show us how to be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.

Ditch Propaganda for a Voice

One of the primary shared goals of marketing and branding on social media channels and email campaigns is to befriend visitors and customers.

It’s an idea that has been preached for years but remains minimal in practice. This may be summarized best with a question from our higher-ups, “What’s the ROI of a cat meme?” That’s not to say all of our friends share cat memes, but the general idea is an e-commerce website can share the same content our friends would share, such as:

  • Humorous articles and pictures
  • Opinions on news, pop culture, and society
  • Memes
  • General questions about life
  • Insightful quotes, images, and recommendations

The larger the brand, the more limited the content. We’re not going to see Macy’s tweeting about marijuana legalization, although Ben & Jerry’s will be all over it:

If you know the history of Ben Cohen and Jerry Greenfield, you realize this is almost as expected as Puma tweeting about track runners or Home Depot pioneering a philanthropic campaign to support forest fire fighters.

The magic of humanized marketing happens when the message influences us to …read more    

Written by Stu Kushner

Why Have A Newsletter?

With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may appear out of date, but newsletters still have value and a newsletter has some significant benefits that can make a difference.

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Newsletter,SEO,content writing
Written by Stu Kushner

Blog posts become Newsletter content

Newsletter,SEO,content writing

Our Newsletter

Does this look hard? The thought of creating a monthly newsletter is a huge turn-off for most small business owners. Challenges come up like, “Who has the time?” and “What will I talk about?”. It is the same challenge faced by business owners when we try to encourage them to blog about their expertise on their website. Well, this newsletter is proof that a small business owner can do it. We get it done and we can do it for you.

The most effective use of blog articles on your website are to take those postings and to push them out to your social sites to a Facebook Fan Page, LinkedIn and Twitter. And if you can write just four articles a month, they can be compiled into a newsletter that can be sent out to your email contacts. We use Constant Contact to compose our monthly newsletter. There are a lot of good email systems out there. So, pick one and get to work. You can write just one quick article a week. 350 to 400 words is long enough. Nobody really has the time to read a long story. They want the information and knowledge and they want it fast. So, tell your story, make your point.

And, if you need help, we can write articles, add them to your website, push them out to your social sites and then compile them into a nicely designed monthly newsletter. All you have to do, is send us a check every month. Ha!

Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

Allow All Users to Experience Your Content

 Website Design, Internet Marketing, DC “How often should I…?” is one of the most common beginnings to questions when it comes to any aspect of online marketing.  Unfortunately there isn’t always a clear cut answer for every part of the equation.  Even if you follow other successful businesses’ formulas when it comes to blog and social media schedule there is no guarantee that your followers will engage your efforts similarly.

According to information gathered by online research company Visibli the average Facebook post has already received more than half of its “likes” before the time it is ninety minutes old.  Following the first few hours’ engagement slows a bit until the average post has almost

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online marketing, SEO, DC
Written by Stu Kushner

Focus on More Than Profits for Long Term Success

online marketing, SEO,DCGetting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though.

A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself

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internet marketing, Management, Wordpress
Written by Stu Kushner

Reach a Wider Audience with Social Promotion of Video Content

internet marketing, Management, WordPressIf you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience.

You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business.  If you’ve got a smartphone or a basic video camera and a deep understanding of your own product you’ve got more than enough to take your online marketing to a more visual level.

Start this phase of your online marketing plan by shooting a short video that shows prospects how to use your product or a video that highlights the features that set it apart from the competition.  Upload your video to YouTube, share it via your social networking accounts and blog and ask your connections for shares and feedback.

Not all of your connections will have the time or patience to read a thousand word blog post a few days a week, but that doesn’t necessarily mean that they wouldn’t benefit from the information.  By sharing both well written blog posts and informative short videos you will be able to reach and help a much broader audience than you would through blog posts alone.  These additional connections can help to spread the word of your brand even further and will ultimately result in more chances for you to engage qualified leads.

blog,online marketing, content writing
Written by Stu Kushner

Keep Content Fresh for Online Marketing Success

Updating blog and social media content regularly is critical for online marketing success.  If you want to reap the biggest benefit from your online marketing efforts though, you’ve got to make sure that the content that you are providing is something your readers haven’t seen before.

Updating your content daily, or even multiple times a day, won’t have nearly the impact it could if you are only rehashing the very same information that your readers can find on other sites.  Retelling the same old news won’t do much to attract new readers either as Google and other major search engines 

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