Small business owners with small advertising budgets used to rely heavily on positive word of mouth advertising in order to grow their business. While times and technology have changed positive word of mouth can still be a powerful advertising tool for small businesses. In fact, with websites like Google Places and CitySearch and social networking sites, word of mouth advertising has the potential to be one of the most useful tools in your marketing arsenal.
Using a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant. While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you do everything you can to ensure that each interaction with a customer is satisfying. If you don’t regularly monitor your social network profiles for questions from customers or take the time to respond to reader comments on your blog you could be doing serious damage to your image.
Consider how fast word of mouth can travel even without the aid of technology. If you take too long to respond to questions and requests or if you don’t promptly resolve any
It might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse. This hard selling approach to social media marketing rarely works and is often more likely to compel a lead to un-follow you than to actually convert into a sale.
In order to have success in your social media marketing efforts, you can’t inundate new followers with offers, specials and coupon codes. Social networking is about establishing a connection with followers and building a solid online reputation for your brand. You need to provide your friends