Written by Stu Kushner

30+ Resources To Help You Excel at Facebook Advertising in 2014

By Sean Work

With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience’s line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it’s only going to become more and more appealing.

2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing pages to Facebook ads.

We’re only a few months into 2014 and Facebook has already announced the rollout of Ad Sets, which allow users to organize their ads into sets within each campaign.

All these changes can make it hard to stay on top of best practices for the ad platform and ensure that your business is fully exploiting everything Facebook ads have to offer.

Don’t worry: I want to make your life easier! I’ve collected the best resources on Facebook advertising from around the web with a focus on what you need to know about the platform to stay ahead in 2014. This way, whether you’re just getting started with Facebook ads or looking to brush up on new features, you’ll know exactly where to go.

The Basics – Getting Started

1. Why Every Business Should Spend at Least $1 per Day on Facebook Ads – Consider this: “[Facebook Ads] are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.” If that doesn’t convince you that …read more    

SEO, Content Writing,
Written by Stu Kushner

A Beginner’s Guide to Lead Conversion with Social Media

By Sean Work

 SEO, Content Writing, management

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.

Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”

Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience.

This guide focuses on how to generate leads with non-paid content in social media. Social ads are also an excellent for leads, and maybe it’s something I’ll talk about in a future post. For now, we’ll learn how to create content for Facebook and Twitter that inspires clicks and conversions, and how to measure the results of your social lead gen efforts so that you can show your boss just how valuable social media can be for your business.

Here we go.

Optimize How You Link to Your External Content

In order to be effective at generating leads with social media you need to treat it as a key part of your overall content marketing machine. This means that social media becomes a place where you distribute high-value content to your audience––content found on your blog, the resources section of your site or on landing pages.

But it’s not just about the value of the content you’re linking to; what really counts is how you format the posts in each channel.

Before diving into how to optimize your posts for lead generation, let’s take a look at three possible lead generation paths for social:

  1. Social channel > Blog post with link to a relevant landing page (gated content) > lead
  2. Social channel > …read more    
Newsletter,SEO,content writing
Written by Stu Kushner

Blog posts become Newsletter content

Newsletter,SEO,content writing

Our Newsletter

Does this look hard? The thought of creating a monthly newsletter is a huge turn-off for most small business owners. Challenges come up like, “Who has the time?” and “What will I talk about?”. It is the same challenge faced by business owners when we try to encourage them to blog about their expertise on their website. Well, this newsletter is proof that a small business owner can do it. We get it done and we can do it for you.

The most effective use of blog articles on your website are to take those postings and to push them out to your social sites to a Facebook Fan Page, LinkedIn and Twitter. And if you can write just four articles a month, they can be compiled into a newsletter that can be sent out to your email contacts. We use Constant Contact to compose our monthly newsletter. There are a lot of good email systems out there. So, pick one and get to work. You can write just one quick article a week. 350 to 400 words is long enough. Nobody really has the time to read a long story. They want the information and knowledge and they want it fast. So, tell your story, make your point.

And, if you need help, we can write articles, add them to your website, push them out to your social sites and then compile them into a nicely designed monthly newsletter. All you have to do, is send us a check every month. Ha!

Written by Stu Kushner

Find Common Questions to Create Compelling Content – DC SEO Help

seo-questions-300x300We’ve talked a bit about using direct questions from customers to generate quality content for your blog.  Attacking customer questions should provide plenty of fodder for several weeks of posts, but this manner of developing new content for online marketing may not last forever.  There is a chance, especially if you are diligent in your posting schedule, that you will eventually exhaust the questions asked directly by visitors to your site.

If you find yourself struggling for content and really enjoy generating posts that display your expertise by providing thoughtful answers, look to

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Social-Marketing , website management
Written by Stu Kushner

Tips to Get more Interaction on Facebook

Social-Marketing , website managementIn order to have success from your internet marketing efforts on social media sites like Facebook you’ve not only got to attract people to your page, you’ve got to engage and interact with them as well.  You want your fans to click and share the links in your status updates and get feedback on your wall posts.

The first rule you need to follow in order to get the greatest amount of interaction on Facebook is the first rule that applies to every segment of your internet marketing – make your posts usable.  If you continually provide your fans with interesting content that provides solutions or entertains you’ll definitely begin to reap the rewards of social media marketing.

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internet marketing, content writing
Written by Stu Kushner

Social Blogging Benefits

internet marketing, content writing,SEOYour business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.

We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection.  The same goes true for your blog readers and subscribers when it comes to commenting.

If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts.  Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.

Receiving blog comments can improve and enhance your blog in a number of ways.  Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.

Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time.  The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer. Click Here

Written by Stu Kushner

Preventing Interaction can Prevent Growth

online marketing, website design , PostTaking the time to create a Facebook page for marketing your business is a huge step towards establishing and growing your brand.  In order to make your Facebook page as effective as possible though you’ve got to provide every opportunity for interaction, this means allowing your connections to post freely on your wall.

Some business owners are leery about allowing others post on their wall because of the possibility of negative or potentially offensive comments.  You’ve got to remember though that Facebook is

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Content writing,SEO, online marketing
Written by Stu Kushner

Attracting Friends and Followers with Special Treatment

Content writing,SEO, online marketingIts one thing to attract followers and friends to your social media accounts, creating engaging updates that will keep them interested is another.  If you can get the word out that you make every effort to reward your friends and followers for connecting, you could see much more success from your social media marketing efforts.

Exclusive Offers to Friends and Followers

If you’ve got a new product, promotion or update that you are ready to launch, offer an exclusive presale to your Facebook friends or Twitter followers.  If the offer is useful or worth having, your connections will follow your updates much more closely in the future and most likely

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