Written by Stu Kushner

30+ Resources To Help You Excel at Facebook Advertising in 2014

By Sean Work

With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience’s line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it’s only going to become more and more appealing.

2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing pages to Facebook ads.

We’re only a few months into 2014 and Facebook has already announced the rollout of Ad Sets, which allow users to organize their ads into sets within each campaign.

All these changes can make it hard to stay on top of best practices for the ad platform and ensure that your business is fully exploiting everything Facebook ads have to offer.

Don’t worry: I want to make your life easier! I’ve collected the best resources on Facebook advertising from around the web with a focus on what you need to know about the platform to stay ahead in 2014. This way, whether you’re just getting started with Facebook ads or looking to brush up on new features, you’ll know exactly where to go.

The Basics – Getting Started

1. Why Every Business Should Spend at Least $1 per Day on Facebook Ads – Consider this: “[Facebook Ads] are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.” If that doesn’t convince you that …read more    

wordpress, online marketing
Written by Stu Kushner

Top 5 Ways to Increase Your Visitor’s On-Site Time

By Tom Ewer

online marketing, On Site Time

You make an assumption when building a WordPress site. That assumption is that people will look at everything you want them to look at, just because it’s there.

In an ideal world, yes, the quote from Field of Dreams would ring true: “If you build it, they will come.” However, the problem has more to do with keeping visitors on your site rather them getting them there in the first place. Increasing your visitor’s on-site time has been directly linked, time and time again, to increasing lead generation and conversions.

So basically, you need to be concerned with this very important factor of web development. Thankfully, there are many ways you can optimize the visitor’s experience to increase on-site time right from within WordPress.

1. Add Infinite Scroll to Posts

WPMU DEV cites Atlantic Media’s Quartz magazine as a good example of this technique put into practice. When you read posts on this site, you’ll notice a funny thing once you arrive at the bottom of the page — a new post loads automatically. This is inspired, because instead of asking the reader if they want to read something else on your site, you automatically present new content for them to read. The mere act of scrolling presents another piece of related content, which is practically guaranteed to increase on-site time.

You can add infinite scroll on your WordPress site by installing a plugin designed for the job.The most popular choices out there right now are as follows:

Infinite-Scroll

Infinite Scroll Plugin

The Infinite-Scroll plugin is simple and straightforward. For most themes, all you have to do is activate it and it will automatically work on all of your post pages. When a visitor nears the bottom of a page of posts, the next page will be automatically loaded. There’s …read more    

Newsletter,SEO,content writing
Written by Stu Kushner

Blog posts become Newsletter content

Newsletter,SEO,content writing

Our Newsletter

Does this look hard? The thought of creating a monthly newsletter is a huge turn-off for most small business owners. Challenges come up like, “Who has the time?” and “What will I talk about?”. It is the same challenge faced by business owners when we try to encourage them to blog about their expertise on their website. Well, this newsletter is proof that a small business owner can do it. We get it done and we can do it for you.

The most effective use of blog articles on your website are to take those postings and to push them out to your social sites to a Facebook Fan Page, LinkedIn and Twitter. And if you can write just four articles a month, they can be compiled into a newsletter that can be sent out to your email contacts. We use Constant Contact to compose our monthly newsletter. There are a lot of good email systems out there. So, pick one and get to work. You can write just one quick article a week. 350 to 400 words is long enough. Nobody really has the time to read a long story. They want the information and knowledge and they want it fast. So, tell your story, make your point.

And, if you need help, we can write articles, add them to your website, push them out to your social sites and then compile them into a nicely designed monthly newsletter. All you have to do, is send us a check every month. Ha!

website design, website marketing
Written by Stu Kushner

Don’t Host Your Own Website

website design, website marketingMy cousin has a website. His name is M. I won’t say his real name because his website is so bad that I would be embarrassing him to publicize it. It was created in 1990 by his intern. It is horrible. That said, he is very interested in having me design a new website for him and I would love to do that but there is one major issue.

He wants to host the site himself.

For M, I think he feels like he will save money on hosting. We don’t charge very much to do a website design. But we do charge to host, manage and do marketing work on the website. This pricing structure enables us to work on the site and to maintain an ongoing relationship with our clients. So, we would have to charge a lot more to design the site if M insists on hosting it. But, that said, letting M host his own site is a mistake.

Why is it a bad idea?

Hosting a website requires a Server that has very specific software installed on it. He probably does not have a WordPress compatible Server. Also, websites today are nothing like websites designed in 1990. Back then, most sites were in HTML. Today, most sites are built around CMS platforms (like WordPress, Joomla and Drupal) that create a complicated framework around the site. This framework provides amazing new tools for business. It gives the business executive total control of his/her content and great marketing tools too. Hosting his own site is an admirable goal but impractical. Websites are complicated. They can get hacked, viruses and they can crash.

Everything is complicated. I don’t do my own taxes and I don’t fix my car. I leave it up to professionals so that I can concentrate on the things I know how to do best. Don’t host your own website. Leave it to the professionals.

Your comments are welcomed.

online marketing, content writing
Written by Stu Kushner

Dropbox for Project Management

Once in a while a new business tool comes along that makes doing business a little bit easier. I have been preaching for years that one of the secrets to business success is to have good communications. For us, that means using our online calendar to get issues scheduled, using our online contact management system to record the progress of our work. We also have shared online spreadsheets that enable us to record specific tasks. Good business requires good communications and we try to use all of the tools we can that make that possible.

Earlier this year I decided to try out Dropbox. I didn’t know a lot about it. But I kept seeing it in my readings. So, I signed up and installed the free version. I was impressed. I created a Dropbox directory for my Quickbooks and I moved my local data into subdirectories. I like the way it automatically and immediately synchronizes my data with an online copy on Dropbox’s Server. Then I started to look more deeply into how it works and I discovered that it also allows for sharing a directory over the Internet.

So, I decided to experiment with this feature by setting up a shared directory for articles that we write for our Premium Internet Marketing clients. I setup a directory and then shared it with the client, the writer, and the SEO technician. The writer puts the article into the directory and it goes out onto the Dropbox cloud server and then out to the directory of my computer, the client, and the SEO technician. The article gets added to the website and optimized and the client is seamlessly involved with the whole process. And as each article gets added, a pop-up from Dropbox puts a message on our machines. We also use it when we are developing a new site and we are sharing images and content directories for the new website design.

Dropbox has made Progressive Office better by increasing our ability to communicate among ourselves and with our clients. If you have a project that needs a way to share documents, images or any critical project data, I highly recommend Dropbox for your business.

Click here to get a free account.

blog, content writing, online marketing
Written by Stu Kushner

Maximizing Marketing Efforts

content writing, SEO, internet marketingYour business blog and Twitter account can each be powerful marketing tools when used separately, but you can maximize your potential conversions by learning how to make the two work together.

Posting links to recent blog posts on Twitter can serve as a way to get the word out when a new post has gone live, but you’ve got to offer more than that to reap the full benefit of your Twitter account.  Despite the fact that you’ve only got 140 characters to prove your point or engage your followers on Twitter many will expect, and deserve, more than just a link to point them to a new post.

Thankfully, it doesn’t take a whole lot of additional effort to push your Twitter followers to a blog post and compel them to get involved in the conversation.  Inform your followers that you’ve got new content published while simultaneously asking them to contribute their point of view.  Using phrases like “we need your feedback,” “we’d appreciate your help” or “we’d love your opinion” prior to your link will not only push your followers to your content but gently urge their participation.

By incorporating this approach into your marketing you can ensure that the content that you’ve worked so hard on will be read and that you’ll have the chance to attract reader opinions as well.  Hearing the thoughts of your customers and prospects on certain issues can help you determine new directions to take with your content and future developments for your business and can even possibly help foster ideas for future posts.

online marketing, content writing
Written by Stu Kushner

Make Use of the News for Blog Fodder

online marketing, SEO, content writingEven if you’ve followed all of the practical tips for harvesting content on your blog the time might eventually come when you are strapped for a solid and compelling idea for a post.  This is especially true if you are voracious about marketing with your blog and make an effort to post daily updates.

The good news is that you don’t need to rely completely on direct customer questions or highly specific industry news in order to create content that your readers and customers will enjoy.  It’s perfectly fine, and in many cases welcome, to take a break from the

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Written by Stu Kushner

Preventing Interaction can Prevent Growth

online marketing, website design , PostTaking the time to create a Facebook page for marketing your business is a huge step towards establishing and growing your brand.  In order to make your Facebook page as effective as possible though you’ve got to provide every opportunity for interaction, this means allowing your connections to post freely on your wall.

Some business owners are leery about allowing others post on their wall because of the possibility of negative or potentially offensive comments.  You’ve got to remember though that Facebook is

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cabling , structured cabling,Data cabling
Written by Stu Kushner

Make a Bigger Impact with Social Media in 2011

 Cat5e Cat6/6a CablingIf you haven’t yet begun to see a reasonable return on your time invested on Twitter, you may be thinking about throwing in the towel. Before you give up on Twitter as a marketing mainstay though, try making a few of these simple changes to attract more followers and see better results.

Don’t Over Sell

You are using Twitter for marketing purposes, but that doesn’t mean that you’ve got to constantly advertise your wares by way of your updates.  Extreme self promotion is not a way to gain followers; in fact it’s probably one of the best ways to lose them.

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Content writing,SEO, online marketing
Written by Stu Kushner

Attracting Friends and Followers with Special Treatment

Content writing,SEO, online marketingIts one thing to attract followers and friends to your social media accounts, creating engaging updates that will keep them interested is another.  If you can get the word out that you make every effort to reward your friends and followers for connecting, you could see much more success from your social media marketing efforts.

Exclusive Offers to Friends and Followers

If you’ve got a new product, promotion or update that you are ready to launch, offer an exclusive presale to your Facebook friends or Twitter followers.  If the offer is useful or worth having, your connections will follow your updates much more closely in the future and most likely

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