Management,Website Design, Internet Marketing,
Written by Stu Kushner

In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

By Sherice Jacob

 Website Design, Internet Marketing,Management

One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads.

But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere.

But you can bet they won’t be back.

Gripe #1: “Just Copy Amazon”

Amazon is one of the web’s largest and most profitable websites, so it stands to reason that they put a considerable amount of time, money and emphasis on making their site as easy to use as possible (even patenting certain methods, like 1-click-shopping). Knowing this, many beginning website owners understandably assume that Amazon must be doing something right with their layout – so they copy it.

Jumia is Nigeria’s Amazon – right down to the layout, categories and color scheme

Amazon has many things going for it that the average new webmaster doesn’t take into account when designing their own site – for example:

  • Everyone is familiar with Amazon – They’ve been around so long that they’ve practically become a one-stop shop for even the greenest internet user. They’ve got brand recognition nailed down to where they’re a household name. People have come to expect a certain experience when shopping on Amazon, just as they expect superb customer service when buying shoes from Zappos. It has been ingrained into who Amazon is and what they stand for.
  • Amazon’s traffic comes from multiple sources – They’ve built up their markets over time, and as a result, their traffic comes from all kinds of places. People generally search for a specific product on …read more    
blogging,online marketing
Written by Stu Kushner

Stimulate Ongoing Conversations by Blogging your Opinion

online marketing,bloggingYou are an authority in your niche and you’ve worked and studied hard to become so.  There is no reason for you to simply report industry news when you can open a platform for dialogue by sharing your personal expert opinion on things that are occurring within your industry.

Some people are afraid of controversy and it is completely understandable to not want to rock the boat too much or to risk offending loyal customers.  There is a difference between attempting to be controversial just for the sake of ruffling feathers and openly sharing your personal view on an industry topic that don’t necessarily agree with though. 

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Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

internet marketing, SEO, content writing
Written by Stu Kushner

Stand Out from the Crowd

internet marketing, website designIn order to draw prospects in and ultimately convert them to customers, you’ve got to be able to offer them something different from the competition.  Even if your products offer very similar solutions to the competition in terms of a prospective customer’s problem, you’ve got to find a way to stand out and get noticed.

A great way to give prospects something that they can’t get anywhere else is by offering a bit of your expertise in your unique voice by way of your blog and through social media marketing.  Turn your website into a resource. Your business blog and social media profiles give you a unique opportunity to connect directly with current and prospective customers and give them something your competition couldn’t possibly offer – a piece of yourself.

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