online marketing, website design, SEO
Written by Stu Kushner

Deliver Quality to Instill Confidence in Your Business

website marketing, SEOYou work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts the product that you’ve worked so hard on may never get into the hands of those customers.

In order to get new visitors to your website to seriously consider purchasing something that you’ve created you’ve got to show them that you are serious about every phase of your business.  You need to make sure that there are no broken links, no spelling errors and no grammatical miscues on your website to instill the confidence in your business necessary for a visitor to become a customer.  You can’t expect a brand new visitor to your blog or website to trust a product that you’ve created

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online marketing, content writing
Written by Stu Kushner

Social Media Blog Editing for Internet Marketing Success

 online marketing, content writingAs a small business owner odds are high that you’ve performed just about every duty in your company on more than one occasion.  As you begin your journey into effective online marketing, you’ve got to be every bit as willing to take on multiple roles in order to succeed on that front as well.

As you begin doing research on effective business blogging and social media interaction you’ll most likely come across the phrase “content is king” from a number of different sources.  While creating content is most certainly crucial to any online marketing campaign, the ability to edit will certainly play a major role in your success as well.

In order to attract the most followers to your blog and social media personalities you’ve got to work hard to prove your expertise in your niche.  Generating entertaining articles filled with clever new ideas is a great first step in the process, but you’ll have a difficult time establishing yourself as an expert without complete accuracy in your writing.

You’ve got to double check all of the facts cited in your article, thoroughly proofread each piece, make use of spell and grammar check and then proofread again prior to hitting the publish button.  Each blog post and update might take you a little longer to generate in this fashion, but that extra time invested will ultimately pay off in more followers and subscribers who are willing to share your content.

online marketing, seo,
Written by Stu Kushner

Avoid the Hard Sell for Social Media Marketing Success

SEO ,Social media Marketing ,Hard SellIt might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse.  This hard selling approach to social media marketing rarely works and is often more likely to compel a lead to un-follow you than to actually convert into a sale.

In order to have success in your social media marketing efforts, you can’t inundate new followers with offers, specials and coupon codes.  Social networking is about establishing a connection with followers and building a solid online reputation for your brand.  You need to provide your friends

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