Management,Website Design, Internet Marketing,
Written by Stu Kushner

In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

By Sherice Jacob

 Website Design, Internet Marketing,Management

One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads.

But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere.

But you can bet they won’t be back.

Gripe #1: “Just Copy Amazon”

Amazon is one of the web’s largest and most profitable websites, so it stands to reason that they put a considerable amount of time, money and emphasis on making their site as easy to use as possible (even patenting certain methods, like 1-click-shopping). Knowing this, many beginning website owners understandably assume that Amazon must be doing something right with their layout – so they copy it.

Jumia is Nigeria’s Amazon – right down to the layout, categories and color scheme

Amazon has many things going for it that the average new webmaster doesn’t take into account when designing their own site – for example:

  • Everyone is familiar with Amazon – They’ve been around so long that they’ve practically become a one-stop shop for even the greenest internet user. They’ve got brand recognition nailed down to where they’re a household name. People have come to expect a certain experience when shopping on Amazon, just as they expect superb customer service when buying shoes from Zappos. It has been ingrained into who Amazon is and what they stand for.
  • Amazon’s traffic comes from multiple sources – They’ve built up their markets over time, and as a result, their traffic comes from all kinds of places. People generally search for a specific product on …read more    
Written by Stu Kushner

Why Have A Newsletter?

With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may appear out of date, but newsletters still have value and a newsletter has some significant benefits that can make a difference.

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Written by Stu Kushner

Video Advertising on the Web

Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a product is well known. Think of “Uncle Ben’s Converted Rice” or “Betty Crocker’s Pancake Mix” from the 30’s and 40’s. Those images, real or invented, became synonymous with the product.  Television brought both the product and the brand into the living room, and now the Internet sells it worldwide.

With so many companies now using the Internet to advertise and sell their products,

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Written by Stu Kushner

Effective Video Marketing

Video is a complex art form. And for businesses who want to exploit the internet’s ability to contact, interact and serve potential customers; there is nothing else that comes close to its power and effect. A well-designed, interactive video on the web is a great way to promote your products and services.  But getting the best out of it is often a challenge.

Welcome to the “Short Attention Span Internet”. The typical web browser’s attention span can be measured in seconds, so make sure your site’s style, content or message is compelling, and brief. Like a bathing suit: short enough to get their attention; long enough to cover the subject.

Let Them Know It’s a Video. A casual browser needs to know there’s a video to show.

Make it short! Two minutes may seem short to say everything you want to say. It really isn’t.

Make it professional! Hire an established video production company to produce your video. Arming an employee with a camcorder defeats the purpose.

The video is a virtual handshake.  Make your video like it was a personal meeting.  Be at the “front door” to greet your online “visitors” as you would at the office.  Even virtual visitors like to see warm bodies.

Sound is everything – there are countless videos on the web that don’t use sound. Effective videos combine sound with images. Video is not just being “visual”. After all, who pays to see a silent movie anymore?  That said, don’t be a “talking head”. It’s the internet — use it’s interactivity to “show and tell” your products and/or services.

Be interactive. Interaction keeps the web browser active, interested and involved; which is why hiring a professional video company with experience in web design and marketing can ensure a professional look to your site.

online marketing, SEO. website management
Written by Stu Kushner

Why Businesses should use VoIP

online marketing, SEO. website managementCompanies across the nation are reducing their cost of doing business and improving customer service by using VoIP. Companies send all their information over their broadband Internet connection, including voice calls from employees and information from PCs. Companies gain savings in areas such as start up, long distance, conferencing and network infrastructure.

VoIP turns Internet infrastructure into a huge global telephone network. All phone systems can take advantage of VoIP lines. Companies don’t need an IP based (IP PBX) or an IP compatible phone system. VoIP converts the voice signal from a company telephone

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internet marketing, Management, Wordpress
Written by Stu Kushner

Reach a Wider Audience with Social Promotion of Video Content

internet marketing, Management, WordPressIf you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience.

You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business.  If you’ve got a smartphone or a basic video camera and a deep understanding of your own product you’ve got more than enough to take your online marketing to a more visual level.

Start this phase of your online marketing plan by shooting a short video that shows prospects how to use your product or a video that highlights the features that set it apart from the competition.  Upload your video to YouTube, share it via your social networking accounts and blog and ask your connections for shares and feedback.

Not all of your connections will have the time or patience to read a thousand word blog post a few days a week, but that doesn’t necessarily mean that they wouldn’t benefit from the information.  By sharing both well written blog posts and informative short videos you will be able to reach and help a much broader audience than you would through blog posts alone.  These additional connections can help to spread the word of your brand even further and will ultimately result in more chances for you to engage qualified leads.

writing content, online marketing
Written by Stu Kushner

Make a Bigger Impact with Each Blog Post

High Impact Images for Blog

There is no doubt that you business blog can be a powerful tool for attracting new prospects and creating more conversions.  The more attention you put into the finer details of your blog post though, the greater your chances for online marketing success.

A lot of online marketing experts will tell you that it is important to provide a photo with each blog .  While having some form of visual stimulation for your readers can be a benefit, just having a photo in a won’t do nearly as much as having the perfect picture in each post.

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online marketing, content writing
Written by Stu Kushner

Social Media Blog Editing for Internet Marketing Success

 online marketing, content writingAs a small business owner odds are high that you’ve performed just about every duty in your company on more than one occasion.  As you begin your journey into effective online marketing, you’ve got to be every bit as willing to take on multiple roles in order to succeed on that front as well.

As you begin doing research on effective business blogging and social media interaction you’ll most likely come across the phrase “content is king” from a number of different sources.  While creating content is most certainly crucial to any online marketing campaign, the ability to edit will certainly play a major role in your success as well.

In order to attract the most followers to your blog and social media personalities you’ve got to work hard to prove your expertise in your niche.  Generating entertaining articles filled with clever new ideas is a great first step in the process, but you’ll have a difficult time establishing yourself as an expert without complete accuracy in your writing.

You’ve got to double check all of the facts cited in your article, thoroughly proofread each piece, make use of spell and grammar check and then proofread again prior to hitting the publish button.  Each blog post and update might take you a little longer to generate in this fashion, but that extra time invested will ultimately pay off in more followers and subscribers who are willing to share your content.

content writing, SEO, blog ideas
Written by Stu Kushner

Useful Reader Blog Posting Ideas for Online Marketing

 content writing, SEO, blog ideasUsing a blog for online marketing can create a bit of demand on your schedule.  It isn’t always easy to generate one high quality idea after another in order to be able to continually generate new posts.  Having a successful blog, and in turn, a successful online marketing strategy requires consistent updates and that will mean that you may have to get resourceful when it comes to gathering ideas for posts.

A great idea for always having fresh and useful content for your readers is to exhaust every approach to every topic.  Your first inclination for approaching a specific topic may reach the widest audience of readers, but that doesn’t necessarily mean that alternate approaches to the same idea can’t be successful.

Go back over posts that you’ve already generated and examine the possibility of constructing a new post from a different angle.  If you’ve constructed a post that thoroughly explained to the readers the best measures for solving a specific problem, consider a new post on the best preventative measures for avoiding the problem.

By delivering content that looks at a common problem from a different perspective you’ll be providing a very useful piece of content for a completely different cross section of your readers.  Answering questions and solving problems from every possible angle will help to ensure that you reach the widest possible audience and give you plenty of fresh content to keep your blog updated.

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