Written by Stu Kushner

30+ Resources To Help You Excel at Facebook Advertising in 2014

By Sean Work

With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience’s line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it’s only going to become more and more appealing.

2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing pages to Facebook ads.

We’re only a few months into 2014 and Facebook has already announced the rollout of Ad Sets, which allow users to organize their ads into sets within each campaign.

All these changes can make it hard to stay on top of best practices for the ad platform and ensure that your business is fully exploiting everything Facebook ads have to offer.

Don’t worry: I want to make your life easier! I’ve collected the best resources on Facebook advertising from around the web with a focus on what you need to know about the platform to stay ahead in 2014. This way, whether you’re just getting started with Facebook ads or looking to brush up on new features, you’ll know exactly where to go.

The Basics – Getting Started

1. Why Every Business Should Spend at Least $1 per Day on Facebook Ads – Consider this: “[Facebook Ads] are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.” If that doesn’t convince you that …read more    

internet marketing, content writing
Written by Stu Kushner

Social Blogging Benefits

internet marketing, content writing,SEOYour business blog may not be a social media platform like Facebook or Twitter, but being as social as possible on your blog will help to maximize your marketing efforts.

We talked a few posts ago about the importance of allowing friends and fans to post on your Facebook wall to encourage communication and establish a better connection.  The same goes true for your blog readers and subscribers when it comes to commenting.

If you want to maximize the marketing efforts of your business blog, you can’t close the comments sections on your posts.  Some disagreements may arise in the comments and you may not always fall in love with what your readers say, but encouraging that line of communication is essential for success.

Receiving blog comments can improve and enhance your blog in a number of ways.  Insightful reader comments can not only add essential and relative links to your blog, but they can add to the usable content making each post even more beneficial to new readers.

Every valuable piece of information that gets added to one of your posts has the power to make that post more interesting to readers and to keeping those readers on your blog for a longer period of time.  The longer you can keep a reader engaged, entertained and glued to your site the more opportunity you’ve got to take them from reader to customer. Click Here

Content writing,SEO, online marketing
Written by Stu Kushner

Attracting Friends and Followers with Special Treatment

Content writing,SEO, online marketingIts one thing to attract followers and friends to your social media accounts, creating engaging updates that will keep them interested is another.  If you can get the word out that you make every effort to reward your friends and followers for connecting, you could see much more success from your social media marketing efforts.

Exclusive Offers to Friends and Followers

If you’ve got a new product, promotion or update that you are ready to launch, offer an exclusive presale to your Facebook friends or Twitter followers.  If the offer is useful or worth having, your connections will follow your updates much more closely in the future and most likely

Read More