Written by Stu Kushner

Mistakes That Can Ruin A Marketing Video

Mistake 1: Ignoring the script:  The “story” is everything. But how can you tell a “story” about a product in sixty seconds?  Think about what an effective TV advertisement does. It “grabs you” in the beginning, and then sells the product with a theme or “story” you can relate to without using the “hard sale”. Develop a script based on the core values and goals of your company and what your company stands for and how it reflects in your products or services.

Mistake 2: Writing the script yourself.  You’re too close to the subject. Hire a good writer and provide an outline of what you want to say. Keep your door open and allow free access.  They will consult with you, listen to your needs and ideas and then write with the customer/client’s viewpoint in mind. If you DO write the story yourself, get a professional writer/editor to review and proofread. An objective view will help “sell” your story.

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Written by Stu Kushner

The Advantages of Online Video Marketing

In one month in 2010, 172 million people in the United States watched online videos, an average of 14.6 hours per viewer, and websites that have specific content, such as gaming sites, career opportunities, or on-line product offers had the highest number of online visitors – more than news and sports websites.

That’s an opportunity to reach more potential customers than TV or print ads.

Online marketing has the reach and accessibility of television,

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Written by Stu Kushner

Video Advertising on the Web

Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a product is well known. Think of “Uncle Ben’s Converted Rice” or “Betty Crocker’s Pancake Mix” from the 30’s and 40’s. Those images, real or invented, became synonymous with the product.  Television brought both the product and the brand into the living room, and now the Internet sells it worldwide.

With so many companies now using the Internet to advertise and sell their products,

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