Written by Stu Kushner

Why use a Parallax Website?

Why drive a Yugo when you can drive a Ferrari?

Parallax is the cutting edge for websites, and is perfect for businesses relying on the internet for advertising and building a customer base, especially for those customers just entering the market.  Parallax technology creates  a three dimensional effect that engages  potential customers in the same way a movie “scenes of coming attractions” entice movie audiences to see the whole picture.

Just like a traditional web site, parallax websites enable viewers and browsers easily navigate around your website each visit. First, Parallax sites look awesome.

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Written by Stu Kushner

What is Parallax?

Parallax is defined as “a difference in the apparent position of an object viewed along two different lines of sight.”

The Parallax effect or, parallax scrolling, in web design is a technique using layered images that move around at the website in different speeds/perspectives in the website, creating a sort of 3D illusion.

In early video games, images were constructed of independent layers scrolling at different speeds to give the effect of motion, giving some layers the impression of being farther away than others – and thus the illusion of depth. This was called parallax scrolling, but it only worked when the mouse or cursor was moved. Commercial companies are using parallax scrolling techniques to attract customers to their websites .One way to use this technique is a historical timeline, telling visitors to the site about the history of the  company.

Techniques are being developed that will minimize, or eliminate the need to continually “point and click” to get information or to access the website. The program will logically lead users to where they want or need to go. Essentially, the website works like a movie, with sequences of images and action, graphics and motion, to guide the user to a site, a decision or a conclusion.

Mobile sites have different requirements than sites viewed on a desktop, but many mobile sites haven’t been designed for parallax-scrolling.  But that is changing, partly at least to parallax responsive web designs and the increasing use of mobile devices to do more than phone home, requires websites to be available without distortion and excessive “point and click” actions.

But it has its limitations. It’s still not widely used now because of slow load times. It’s an idea that‘s ahead of the time, and it’s waiting for the technology to catch up.

Written by Stu Kushner

Responsive Parallax Webs

It sounds like something the Millennium Falcon might accidentally wander into, but Responsive Parallax Websites are the interactive models for next generation computers. The term merely describes a website that uses responsive design and features vertical parallax scrolling.

OK. Yoda will explain:

Responsive Web Design is a website using HTML5 and CSS3 that provides easy reading and navigation with a minimum of resizing, panning, and scrolling. It can be used for desktop computers, i-pads, and other small hand held devices. The site automatically resizes to account for varying screen resolutions without losing any of the visual effects. In essence, it will adjust to your I-pad so the same information is as accessible as it would be on your computer. It’s the same website, but is adjusted to the width of your I-pad or mobile device.

Parallax Web Designs are one page websites using a parallax scrolling technique to display an entire multi-page website as one page; merely by scrolling the mouse. Essentially, it’s a complete website on a single page.  Parallax scrolling is used in games to place 2-D objects on different layers and moving them in the same direction at different speeds, creating a 3-D effect.

The benefit of Parallax Website design is a more involved user. They experience not only what it looks like, but also what it can do. It provides interaction – visitors can engage and interact with an object in a website, rather than just viewing a static photo of it. Interaction engages the user in the same way that a computer game engages the player. That interaction makes a viewer become a user, and using something – even virtually – is more likely to make the user follow through by purchasing the product or connecting with the service.

Computers are interactive; now your website will be too.