Written by Stu Kushner

Making Videos Work

Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively cheap and can provide almost immediate response and measurable feedback.

Importing television-style advertising is not the solution. That’s because Internet and television are two completely different video experiences. Television is a “lean back”, essentially passive “sit down and watch” experience. The Internet is “lean forward” — users are actively controlling their experience. Interactivity means the viewer is in control. With TV, viewers can just change the channel, but with the internet, they just might talk back.

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Written by Stu Kushner

Advertising on the “Mobile Web”

Web-savvy companies have already adapted their marketing strategies to exploit the internet’s global reach. Internet advertising is now common practice for companies wanting to exploit  an  expanding base of “computer literate” customers. But there is one area on the web that is still underused as a source of on-line advertising. If you are already a player on the web showcasing your products and services, it may be time to be a player on the mobile web as well.

Mobile phones have evolved from “portable telephones”  to “mini-computers”. Now, Just about anything you can do on your computer or laptop can now be done on a mobile device that is essentially a small but highly functional computer.

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Written by Stu Kushner

Video Advertising on the Web

Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a product is well known. Think of “Uncle Ben’s Converted Rice” or “Betty Crocker’s Pancake Mix” from the 30’s and 40’s. Those images, real or invented, became synonymous with the product.  Television brought both the product and the brand into the living room, and now the Internet sells it worldwide.

With so many companies now using the Internet to advertise and sell their products,

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