Written by Stu Kushner

Getting Leads

 online marketing, DCAs a web designer, we here at Progressive Office are constantly looking for leads. It’s business. And leads always have the potential to turn into clients. Our leads come primarily from referrals. But we also have a source that is working very well for us. We use Thumbtack to seek out small businesses that are seeking help with a new website and Internet Marketing of the site. It has been cost-effective at getting us new clients. So, we highly recommend that you look into using it for your business.

Written by Stu Kushner

A Short History of The “Website”

The first web pages appeared in August of 1991, as a simple, text-based page with some links.  It basically told what the World Wide Web was all about.

For the archeologically minded, a copy of the the website still exists online.

Early sites were entirely text-based, with minimal graphics and no “layout” to speak of, mostly just headings and paragraphs. Web sites then were entirely text-based with a single-column design and inline links. Initial versions of HTML (HyperText Markup Language) and allowed only a basic content structure: headings, paragraphs, and links. Eventually, new versions of HTML allowed the addition of images and later tables were added.

The World Wide Web Consortium (W3C) was established in 1994. Its purpose was to set HTML as the standard format for web pages in order to prevent individual companies from building proprietary browsers and programming languages that would minimize the overall purpose and effect of the web as a whole.

“Table-based” layouts came next, giving more options to designers of websites. Designers discovered that it could also add structure to their designs, creating more multi-column layouts.

These table-based designs grew in complexity, with background images that often gave the illusion of a simpler structure to the website. “Spacer” GIFs were used to control whitespace.

HTML sites were very limited in their design options, especially when built with early versions of HTML. The introduction of Flash technology to web design (late 1990′s – early 2000′s), and the popularization of DHTML techniques consisting of several new web technologies such as JavaScript for creating interactive and animated page elements, allowed users to not just read static content, but also to interact with web content as well.

Where is web design headed? We’ll know when it gets here. Enjoy.

Written by Stu Kushner

Web Design Clues

A great web design is an important element in marketing a company or a company’s product.

Make that MORE important: because a web site doesn’t just advertise, it connects with a potential customer, allowing that customer to immediately connect with you.

With so many websites, a high-quality, professional web site is not an option; it’s a necessity. But to have your website taken seriously by web savvy viewers and casual browsers alike, you need to have a design that is both professional and unique.

Web Designing is the new “art form”.  Few company executives or employees are natural Web Designers, so it’s not a task you can assign to just anyone. But many do; and the result is often a poorly designed website that does not promote your company or your business.

So how can you get a professional web design that will be recognized and attract customers? Like all projects, it needs knowledge and hard work.  But you can save both time and money with a few basic rules:

Keep It Simple. Don’t overload it with data – it’s an advertisement, not a catalogue. Simple web designs are easier, cheaper, faster, and more flexible and adaptable to all web environments, “Smartphone’s” or PC’s alike.

Focus on the Key Elements.  Use short, eye-catching statements that show your most important assets, skills or products.

Entice the Viewer to Connect. Make your links obvious, intuitive and accessible; Many websites use a “two-column layout”; with a right hand side bar and a navigation bar at the top.

Make your site appealing, but not “busy”. Use primary colors with only one or two secondary colors for contrast.

There are millions of websites. You want yours to be unique, but accessible. Interesting, but not distracting from its primary purpose – to inform and advertise.