Written by Stu Kushner

“Browsing” the Web

Web Sites are virtual “store fronts”. Like store fronts, what they see in the window should encourage them to “come in and browse!” That’s why we call the software a “Browser”.  In both cases, potential customers are “window shopping” – even if they don’t use “Windows”.

Imagine someone browsing in a book store. They go to the section they’re most interested in: Fiction, History, Biography, etc. They might see a title that interests them; typically they’ll read the book jacket to get an idea of what’s in the book. They might open the book and read a few pages, and eventually they’ll check the price. They may do that several times before making a decision. That decision was based on their “Browsing Experience” – and the eventual choice was based on what they saw when browsing.

Websites are more than just advertisements – like a store display, its designed to catch the eye, entice one to look a little more, delve a little deeper. A website is both an Advertisement and often the store itself!

A website predicts who the browser will be.  It’s also your “Book Jacket” – enticing someone to open and “browse”.

Some hints:

  1. Most visitors will NOT read the entire Web page; so show your “wares” and make your sales “pitch” obvious and easy to see.
  2. Make text and headers short and enticing. Use “white space” to break up information, and break up large parcels of information into smaller chunks, and on different pages.
  3. A page that takes more than 7 seconds to download loses customers. Lots of text and photos may slow display times in older browsers.
  4. “A picture says a thousand words”.
  5. Use hyperlinks sparingly. Too many links make your website a maze.
  6. Getting Feedback is a good! Invite them. Leave one now, please, in the field below!!!
Written by Stu Kushner

A Short History of The “Website”

The first web pages appeared in August of 1991, as a simple, text-based page with some links.  It basically told what the World Wide Web was all about.

For the archeologically minded, a copy of the the website still exists online.

Early sites were entirely text-based, with minimal graphics and no “layout” to speak of, mostly just headings and paragraphs. Web sites then were entirely text-based with a single-column design and inline links. Initial versions of HTML (HyperText Markup Language) and allowed only a basic content structure: headings, paragraphs, and links. Eventually, new versions of HTML allowed the addition of images and later tables were added.

The World Wide Web Consortium (W3C) was established in 1994. Its purpose was to set HTML as the standard format for web pages in order to prevent individual companies from building proprietary browsers and programming languages that would minimize the overall purpose and effect of the web as a whole.

“Table-based” layouts came next, giving more options to designers of websites. Designers discovered that it could also add structure to their designs, creating more multi-column layouts.

These table-based designs grew in complexity, with background images that often gave the illusion of a simpler structure to the website. “Spacer” GIFs were used to control whitespace.

HTML sites were very limited in their design options, especially when built with early versions of HTML. The introduction of Flash technology to web design (late 1990′s – early 2000′s), and the popularization of DHTML techniques consisting of several new web technologies such as JavaScript for creating interactive and animated page elements, allowed users to not just read static content, but also to interact with web content as well.

Where is web design headed? We’ll know when it gets here. Enjoy.

online marketing, website management,website design
Written by Stu Kushner

Is your website mobile ready?

As you can see from the chart below, mobile searches are increasing and are predicted to be equal to desktop searches in just 18 more months. What this means is that your business website needs to be mobile-compatible. This is also referred to as a responsive website design.

 online marketing, website management,website design

A responsive design enables a website to reconfigure its layout and design to fit different screen sizes and resolutions. So that when your website is viewed on a tablet or on a smartphone, it still looks great and is easy to view and to navigate.

This is a responsive website.

You can see how it will look on a smaller screen by simply dragging the bottom right corner of your browser up and left until the screen is the size of a mobile phone. As you drag, the images and menu automatically resize and the content re-position  to fit down the screen so that the visitor only needs to scroll up and down.

Now go to your business website and try this test. If your site does not adjust for a smaller screen, it means your site is not responsive and it will not be as effective at keeping your visitors engaged . We do mobile website conversions.

So, please contact us for a free quote on making your website responsive.