SEO, Google, Progressive Office
Written by Stu Kushner

The Importance of Web Design

I remember, in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on another level. The graphic design of websites works to make them appealing to the eye. Then videos, testimonials, music, all get included to round out the entire package of a website. Web design in 2019 is crucial to the success of businesses. Not just to catch the attention of the consumer, but in order to even be found by a prospective client.

Many websites get revamped in order to improve their SEO, Search Engine Optimization. SEO works to ensure that a website can be found by a search engine such as Google or Yahoo!. In order for the SEO to be effective, it is important that a website is designed I a manner that makes it responsive. If a website doesn’t respond properly when it’s pulled up, the user will most likely move on. Progressive Office specializes in designing websites that not only look great, but function properly. The different services that Progressive Office can provide for your business will ensure that your website not only is found by the search engine, but it will respond properly for the user.

What we’re talking about here is User Experience. It doesn’t matter what your product is, if the User Experience is negative, they will not use your product or recommend it to other possible clients. Think about it for a moment. . . If you run a restaurant, and all of your servers are dirty and rude to the guests, and the orders came out wrong or incomplete, you’d have an empty restaurant. The same idea applies to web design. You need to have someone managing your web design who not only knows what they’re doing, but they need to care about the experience your client has. When Progressive Office builds a website, the first thing they ensure, after responsiveness, is speed. This is the first thing that a user cares about, whether they realize it or not. If a website takes five minutes to load, the user is going to go looking for another business whose website pops up instantly the way it’s supposed to.

At the end of the day, websites are like human beings; none of them are perfect. Progressive Office always works to adjust, change, and upgrade your website as needed so that your business can stay at the top of the digital food chain. Your web design is crucial to your digital marketing strategy. It’s the first step, and no matter what you are trying to accomplish, if you can’t take the first step you will never reach your goal.

Please feel free to contact us at Progressive Office at 470-430-1777.

social media marketing, Progessive office, blogs,
Written by Stu Kushner

The Benefits of Social Media Marketing

Have you ever been on Facebook and gotten thoroughly distracted from the messages your friend is sending you because you saw a video of a puppy playing with a banana peel? The next thing you know you’ve fallen down a rabbit hole of dog videos and you just keep clicking and clicking and you have no idea what you’re clicking, you just want more puppies! Well, if you’re anything like me and this has happened to you, then you have fallen prey to a form of Social Media Marketing. With each click you were actually boosting one website or another, whether you realized you were doing it or not. Social Media Marketing is a huge tool that businesses utilize to help draw in forthcoming clientele.

Progressive Office can help you reach your marketing goals by taking advantage of the billions of people who use the various social media sites on a daily basis. Social Media Marketing is a tool that businesses use in order to put themselves in the sight line of their desired audience. Facebook, Pinterest, and Twitter are just a few of the social media platforms that are visited by people all around the world each day. By advertising on these sites businesses can reach people that would otherwise go through life happily unaware of the existence of these companies.

If you are looking to build word of mouth, increase sales and referrals, even if you are just hoping to provide a better means of customer service and feedback, Social Media Marketing is an extremely effective tool to help you reach these goals. The services provided by Progressive Office can not only help you get your business right into the heart of the nitty gritty battle that Social Media Marketing is, but Progressive Office will also be able to advise you on which sites NOT to use. It’s important to know which social media outlets your target customers are using, and Progressive Office has the expertise to help you sort through which sites to spend your time on.

One of the biggest down sides of Social Media Marketing is the time that it consumes. Social Media Marketing is a delicate flower that needs to be nurtured minute by minute not just to bloom, but to survive. Perhaps your business does not have the time or the staff or the budget necessary to allot the proper resources to your Social Media Marketing campaign. Progressive Office can not only help you with that issue by taking the time to help you build your customer base, but they can also help manage your company’s reputation, which is the end goal of any serious Social Media Marketing effort.

Please feel free to contact us at Progressive Office at 470-430-1777.

website design, website marketing
Written by Stu Kushner

Don’t Host Your Own Website

website design, website marketingMy cousin has a website. His name is M. I won’t say his real name because his website is so bad that I would be embarrassing him to publicize it. It was created in 1990 by his intern. It is horrible. That said, he is very interested in having me design a new website for him and I would love to do that but there is one major issue.

He wants to host the site himself.

For M, I think he feels like he will save money on hosting. We don’t charge very much to do a website design. But we do charge to host, manage and do marketing work on the website. This pricing structure enables us to work on the site and to maintain an ongoing relationship with our clients. So, we would have to charge a lot more to design the site if M insists on hosting it. But, that said, letting M host his own site is a mistake.

Why is it a bad idea?

Hosting a website requires a Server that has very specific software installed on it. He probably does not have a WordPress compatible Server. Also, websites today are nothing like websites designed in 1990. Back then, most sites were in HTML. Today, most sites are built around CMS platforms (like WordPress, Joomla and Drupal) that create a complicated framework around the site. This framework provides amazing new tools for business. It gives the business executive total control of his/her content and great marketing tools too. Hosting his own site is an admirable goal but impractical. Websites are complicated. They can get hacked, viruses and they can crash.

Everything is complicated. I don’t do my own taxes and I don’t fix my car. I leave it up to professionals so that I can concentrate on the things I know how to do best. Don’t host your own website. Leave it to the professionals.

Your comments are welcomed.