With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may appear out of date, but newsletters still have value and a newsletter has some significant benefits that can make a difference.
If you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales. If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though.
If you are attempting to make the biggest possible impact with your online marketing efforts you should make every effort to provide the most useful information in the least possible space. This goes for just about every method of online marketing that you plan to use from blogging to e-mail and even social networking.
Now this isn’t to say that you should cut out valuable information for the sake of brevity, but you should limit the length of your posts by eliminating words or phrases that are unnecessary. If you get too wordy,