Written by Stu Kushner

Creating Compelling Content Through Blogging (A How-To)

By ScottOfford

Posted by ScottOfford

Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my internet marketing company does it for (and explains it to) our own clients. First, you need to set goals.

Goal Setting

Determining your marketing goals will help you in many ways, such as, giving you the ability to measure the impact of your effort. It is crucial in the development and maintenance of a content strategy. Goal setting can help you in better tracking and measure those desirable actions of your website visitors and can even lead to helping you understand from where your best visitors are coming.

With marketing online, an integral part of the process is tracking ROI.

Written by Stu Kushner

The Secrets of “Viral” Videos

VideoWhat are “viral videos”?  They are videos that act like a virus, they travel form viewer to viewer and web site to web site and are seen around the internet. They’re videos with hundreds of views or more.

Yes, it easier if you’re posting a music video, but there’s no reason that a well produced video about a product or service can’t get the same kind of attention on the Web.  Like any other type of advertising, it’s all about the market, and the marketing.

If you want a truly viral video that will get millions of people to watch content is key. But good content is not the whole story; how it’s presented is the key: It’s not just “Bread”, it’s “Wonder Bread”.

There are two options for getting a video on your website – you can make the video yourself, or hire a professional to create the video.  Unless you have the technical resources and knowledge it’s better to hire some professional. Remember, you’re not making a home movie, you’re advertising you product and services to millions of people

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Written by Stu Kushner

Mistakes That Can Ruin A Marketing Video

Mistake 1: Ignoring the script:  The “story” is everything. But how can you tell a “story” about a product in sixty seconds?  Think about what an effective TV advertisement does. It “grabs you” in the beginning, and then sells the product with a theme or “story” you can relate to without using the “hard sale”. Develop a script based on the core values and goals of your company and what your company stands for and how it reflects in your products or services.

Mistake 2: Writing the script yourself.  You’re too close to the subject. Hire a good writer and provide an outline of what you want to say. Keep your door open and allow free access.  They will consult with you, listen to your needs and ideas and then write with the customer/client’s viewpoint in mind. If you DO write the story yourself, get a professional writer/editor to review and proofread. An objective view will help “sell” your story.

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Written by Stu Kushner

What To Name Your Newsletter

Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch the eye and entice us to read further, all the time and effort made in creating it is wasted.

Newsletters usually reflect the publication’s mission or purpose: “Neighborhood News”, for example, gives a very straightforward idea of what it’s about; any marketer will tell you that a name or a title that makes a specific and recognizable connection to the reader is an essential first start.

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Written by Stu Kushner

The Company/Organization Newsletter

A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises the loyalty and morale of a workforce than to be publicly recognized for their efforts. Company Newsletters are also a cost-effective way of getting useful and vital information to their employees.  It not only informs, but can also guide and instruct those who read it.

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Written by Stu Kushner

Editing a Business Newsletter

 content writing,newsletterOne of the most effective ways to keep in touch with valued customers and clients is the company newsletter. Newsletters come in all shapes and sizes, but the purpose is the same, to inform and engage your audience and potential customers on a personal level. Whether the newsletter is internal for employees only, or for customers, or both, it can be a  great tool to “humanize” your company, put a “face” to your logo and highlight your products.

A newsletter showcases your products and services in the customer’s home, so it needs to reflect the same quality as the products or services you offer. A newsletter is the equivalent of the “door-to door salesman”, but not as intrusive. For both, the trick is first to be invited in, and then be welcomed back again.

Newsletters may be a one-person operation who writes all of the material, or, for larger companies and organizations, by a staff of writers.

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Written by Stu Kushner

Newsletter formats

Online marketing,NewsletterA newsletter is a great way to both promote your company and its services, but once you decide to make one, there are some technical issues to consider.

First and foremost is choosing the format for your newsletter. There are several different formats to choose from, and choosing the right format depends on your needs and experience; but first, you need to know what your options are; and what advantages and disadvantages exists for each format, so you can choose the best one for your newsletter.

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Internet Marketing, DC, Content Writing, Wordpress
Written by Stu Kushner

Writing the “Perfect” Newsletter

content writing, writing a newsletter,wordpressYes, it’s the digital age, and you’ve got your professionally designed website and your magazine and television ads are reaching potential clients and customers.  You’re online. You’re visible. You’re positioned.  So, the job is done, right?

Well, yes, and no. Just like sending a nice, personally written letter to an old friend shows a bit more thought and care. went into the message than just sending an email or text message. So can a company newsletter add another, more personal dimension to your corporate outreach; one that serves both customer and employee equally.

A company newsletter showcasing new products, announcing important milestones and successes, and highlighting company goals, the efforts and achievements of your employees will “humanize” you and your company. You are no longer just a logo.  A business newsletter is the perfect forum to present your company’s goals and services, and  a forum for clients and employees to express themselves.

In a crowded business environment, A well designed and well-written newsletter can establish long-term relationships with clients, customers and employees.  In fact, a business newsletter has proved to be a valuable asset to reach employees,

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Written by Stu Kushner

“Moving” on the Internet

Statistics show that while TV advertising is dropping, Internet advertising is rising.  Website marketing is interactive, It’s the advertisement and also the store itself, with little or no “down time” between seeing the product and purchasing it.

Our brains are wired to react to movement. Movement automatically directs our attention to what’s moving more than something that is static and inert. Even with the advances in computer interactivity, too many websites offering products or services use static text and graphic “billboards”. When we shop in person, we want to “feel” the object – its size, weight, and color.  With a website video we can see the object as it is in life; not a static picture, but an object with depth and perspective: a moving image that “tells a story” or sells a product or service.

If a “picture is worth a thousand words”, then how much more is a moving picture worth?

With hundreds of websites waiting along the virtual highway, which one of them will get the attention; the static “billboard” or the actual “working” object?   In a world saturated with products and advertising, getting a potential costumer to your location and buy the product or service you’re selling, you need to be on the cutting edge.

While magazine advertisements use color, graphics and text to catch your eye, there’s no movement. Television advertising adds movement, but there is no way to immediately purchase the product or service. The TV ad imposes a time lag between seeing the product and acquiring it. Both are one dimensional. A video is three dimensional; it allows a virtual inspection of an object or location in “real time”: it can move, or change color like a chameleon on command.  We can “browse” and “buy” without leaving our chair.

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