online marketing, SEO. content writing
Written by Stu Kushner

How to Humanize Your E-commerce Business with Personalized Messages

By Sean Work

 online marketing,SEO, content marketing

“Always deliver more than expected” – Larry Page

E-commerce websites are no exception to this working law. In fact, e-commerce is one of the least forgiving areas if you simply meet basic requirements. Elements such as site speed, design, positioning, pricing, categorization, and SEO are vital for efficiency and success.

Fortunately, there are many themes and third-party tools available now that handle most of the basic requirements right out of the box. This gives us more time to invest in maximizing each area of e-commerce.

Today, we’re going to focus on humanized branding with personalized messages and creative content. The following examples show us how to be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.

Ditch Propaganda for a Voice

One of the primary shared goals of marketing and branding on social media channels and email campaigns is to befriend visitors and customers.

It’s an idea that has been preached for years but remains minimal in practice. This may be summarized best with a question from our higher-ups, “What’s the ROI of a cat meme?” That’s not to say all of our friends share cat memes, but the general idea is an e-commerce website can share the same content our friends would share, such as:

  • Humorous articles and pictures
  • Opinions on news, pop culture, and society
  • Memes
  • General questions about life
  • Insightful quotes, images, and recommendations

The larger the brand, the more limited the content. We’re not going to see Macy’s tweeting about marijuana legalization, although Ben & Jerry’s will be all over it:

If you know the history of Ben Cohen and Jerry Greenfield, you realize this is almost as expected as Puma tweeting about track runners or Home Depot pioneering a philanthropic campaign to support forest fire fighters.

The magic of humanized marketing happens when the message influences us to …read more    

Written by Stu Kushner

Essentials for Video Marketing

The number of online video viewers has grown from 55 million in 2003 to over 160 million plus today. Television advertising still gets the largest viewers and responses, but computers and the internet is catching up. Even so, the capabilities of online video marketing combines the accessibility of television advertising with the interactivity of the internet and offers a rich sales environment for companies who  know to use it effectively.  Making wise and strategic choices

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website design, website marketing
Written by Stu Kushner

Don’t Host Your Own Website

website design, website marketingMy cousin has a website. His name is M. I won’t say his real name because his website is so bad that I would be embarrassing him to publicize it. It was created in 1990 by his intern. It is horrible. That said, he is very interested in having me design a new website for him and I would love to do that but there is one major issue.

He wants to host the site himself.

For M, I think he feels like he will save money on hosting. We don’t charge very much to do a website design. But we do charge to host, manage and do marketing work on the website. This pricing structure enables us to work on the site and to maintain an ongoing relationship with our clients. So, we would have to charge a lot more to design the site if M insists on hosting it. But, that said, letting M host his own site is a mistake.

Why is it a bad idea?

Hosting a website requires a Server that has very specific software installed on it. He probably does not have a WordPress compatible Server. Also, websites today are nothing like websites designed in 1990. Back then, most sites were in HTML. Today, most sites are built around CMS platforms (like WordPress, Joomla and Drupal) that create a complicated framework around the site. This framework provides amazing new tools for business. It gives the business executive total control of his/her content and great marketing tools too. Hosting his own site is an admirable goal but impractical. Websites are complicated. They can get hacked, viruses and they can crash.

Everything is complicated. I don’t do my own taxes and I don’t fix my car. I leave it up to professionals so that I can concentrate on the things I know how to do best. Don’t host your own website. Leave it to the professionals.

Your comments are welcomed.

Written by Stu Kushner

Standing Out from the Crowd

 online marketing,blogThere is a very good chance that your small business has a few direct competitors that provide a very similar service or product.  Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current or prospective customers.

You might be taking every necessary step to advertise your wears via your business blog and multiple social media accounts but simply participating in those online marketing efforts may not be enough.  Plenty of businesses in your niche are probably active on social media and generating regular SEO friendly blog posts as well, you’ve got to do something that makes you stand out if you want to succeed.

If there is stiff competition in your niche and a multitude of various sized businesses vying for the same customers with similar content, you’ve got to stand out by delivering only the highest quality material.  Take the time to understand exactly what your target customers are looking for and do everything that you can to provide it to them with the content that you produce.

If you can deliver well written, grammatically correct and easy to read posts that solve problems and provide vital answers to questions you should have little problem standing out from the crowd.  Use your social media profiles to share the content you’ve worked hard to develop and those that find it useful or intriguing will be likely to share it with their connections.  This approach to online marketing will broaden your reach, further establish you as an expert in your niche and ultimately lead to more traffic and more sales.

Written by Stu Kushner

Find Common Questions to Create Compelling Content – DC SEO Help

seo-questions-300x300We’ve talked a bit about using direct questions from customers to generate quality content for your blog.  Attacking customer questions should provide plenty of fodder for several weeks of posts, but this manner of developing new content for online marketing may not last forever.  There is a chance, especially if you are diligent in your posting schedule, that you will eventually exhaust the questions asked directly by visitors to your site.

If you find yourself struggling for content and really enjoy generating posts that display your expertise by providing thoughtful answers, look to

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online marketing, content writing, SEO
Written by Stu Kushner

Attract Visitors with New Blog Content

online marketing -Blog-Content-for-Business-GrowthIn order to have the most success from your online marketing efforts you need to put yourself into your reader’s shoes prior to cultivating new content.  Rather than simply rehashing industry news or focusing solely on a sales pitch you’ve got to ask yourself the questions, “why are readers coming to my blog?”

Determining exactly what your readers are looking for and what information they may benefit from will give you a much better idea of how to develop new content.  Focusing on developing content that the visitors to your blog will be interested, passionate about and be able to benefit from will ensure that you keep them coming back.

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online marketing,content writing , management
Written by Stu Kushner

Subscriber Survey to Increasing Online Marketing

online marketing,content writing , managementWe’ve talked a bit recently about methods of getting your readers to actively engage on your blog by commenting on posts.  We’ve also discussed the importance of keeping the conversation going by actively reading and responding to reader comments to add more useful and quality content to each post.

Unfortunately, not every reader will feel compelled to comment, even if you implore them with a question at the end of each post.  That doesn’t necessarily mean that you can’t

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Website Design, Internet Marketing, DC, SEO, Content
Written by Stu Kushner

From Readers to Leads in One Easy Step

 Website Design, Internet Marketing, DC, Attracting and holding onto social media followers and blog readers can be a tricky and time consuming part of your online marketing plan.  You’ve got to provide frequent, but not too frequent, updates and you’ve got to ensure that you are constantly providing high quality and useful information.  Thankfully, once you’ve gotten into the most appropriate rhythm for publishing posts and status updates and have got readers hooked on your content, the most difficult part of the process is out of the way.

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Website Visit ,website design, management
Written by Stu Kushner

Finding Balance in Your Blog Content Part III

Website design, management, If you’ve been following this little mini series of posts on getting your business blog up and running you should already be a bit comfortable with when to publish and how long posts should be.  Today we’re going to talk about something equally as important as what we covered in Parts One and Two – setting up your post properly.

In order for your blog posts to have the biggest impact in terms of marketing they need to actually be visited, read and shared.  In order to give your content the best possible chance for success on these three critical points your posts also need to be easy for readers to digest.

Despite the fact that the vast majority of your readers may be highly intelligent, a good portion of them may not have the time or desire to read exceedingly long posts.  One of the greatest things about the internet is that it is a tool that

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Written by Stu Kushner

Encouraging Communication to Build Relationships with Readers

Blog Visitor Conversion IdeasYour business blog has the power to be one of your most useful marketing tools, but in order to truly harness that power you’ve got to establish a relationship with readers that makes them come back.  One of the best ways to get your community of readers involved in your blog is by regularly encouraging comments in your posts.

If you are simply reporting the facts of a niche related news story, your readers may find

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