Written by Stu Kushner

The Secrets of “Viral” Videos

VideoWhat are “viral videos”?  They are videos that act like a virus, they travel form viewer to viewer and web site to web site and are seen around the internet. They’re videos with hundreds of views or more.

Yes, it easier if you’re posting a music video, but there’s no reason that a well produced video about a product or service can’t get the same kind of attention on the Web.  Like any other type of advertising, it’s all about the market, and the marketing.

If you want a truly viral video that will get millions of people to watch content is key. But good content is not the whole story; how it’s presented is the key: It’s not just “Bread”, it’s “Wonder Bread”.

There are two options for getting a video on your website – you can make the video yourself, or hire a professional to create the video.  Unless you have the technical resources and knowledge it’s better to hire some professional. Remember, you’re not making a home movie, you’re advertising you product and services to millions of people

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Written by Stu Kushner

Lights, Camera, Interaction!

Making videos and posting them online may sound like a lot of expense, work and expertise, but it doesn’t have to be.

Sharing videos with an online audience was once impossible. Today, videos on sites like YouTube are available to anyone who can access a computer. And there are now permanent public archives for videos online: and generally, the most viewed videos are the ones who show up first in an online search list; and videos on those sites are 50 times more likely to appear on the first page of a Google search than all-text sites!

Plus, video sharing is easy with sites like Google, Facebook and Twitter; and that‘s the difference between you and your business being a video “star”, rather than just another “extra”.

Ok. You’re ready to make your video – starring YOU and your Company. Great!

But what’s next?  What do I do? What do I say, and is my “slip” showing?

Here are some suggestions on making your video effective:

1. Educate. Videos can educate potential customers about your products and services. This can promote sales, especially for “online shopping”.

2. Answer questions. A short video where you personally respond to customer comments and questions is a great way to personalize both you and your business.

3. Review products and services. Provide an in depth, detailed review of a selected product or service to boost sales.

5. Showcase success. Report your growth, achievements and results. Read surveys and testimonials. Show a video of a successful project or product.

6. Tell your story. Create a video that shows how your business started and grew.

7. A guided tour.  “Humanize” your company. Show you and your employees at work, interacting, and recreating. Make it a story about working people, not just selling products.

Written by Stu Kushner

Marketing Tips for Tight Budgets

Bad websites are like bad movies; if they don’t get any attention, they disappear.

In the internet world, attention is the currency. The more attention you create, the more attention you get. With a highly saturated internet it’s more difficult than ever to attract attention to YOUR website.  You’re selling fruit in an orchard; how do you get a visitor to buy YOUR “apples”? Not only are you up against large companies with huge marketing assets, but you’re also competing with other distractions as well.

But you don’t have to spend a ton of money to connect, just be creative. Here are some tips to help you market your business on the web.

  1. Create a LinkedIn group. A LinkedIn group is a free resource that can steer potential customers to your site and provide information, new contacts and gives a personal touch to your marketing, while also steering traffic and more sales. Avoid the ‘hard sale” however.
  2. Get published.   While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in local papers, TV or radio programs. Make a name by supporting charities and local events, and get featured in a local “niche blog” in exchange for some freebies.
  3. Get on YouTube. YouTube can be a powerful platform for an online business. Just post videos of you and your product. Include:
  • A keyword-researched headline that attracts attention,
  • A short, clear editorial message
  • Offer discounts or prizes when they visit and say “I saw your video!”

You can avoid expensive cameras, lighting equipment and editing by using the cameras built into a Smartphone or the MAC iMovie, etc. You can hire a professional editor for a small fee.

internet marketing, Management, Wordpress
Written by Stu Kushner

Reach a Wider Audience with Social Promotion of Video Content

internet marketing, Management, WordPressIf you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience.

You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business.  If you’ve got a smartphone or a basic video camera and a deep understanding of your own product you’ve got more than enough to take your online marketing to a more visual level.

Start this phase of your online marketing plan by shooting a short video that shows prospects how to use your product or a video that highlights the features that set it apart from the competition.  Upload your video to YouTube, share it via your social networking accounts and blog and ask your connections for shares and feedback.

Not all of your connections will have the time or patience to read a thousand word blog post a few days a week, but that doesn’t necessarily mean that they wouldn’t benefit from the information.  By sharing both well written blog posts and informative short videos you will be able to reach and help a much broader audience than you would through blog posts alone.  These additional connections can help to spread the word of your brand even further and will ultimately result in more chances for you to engage qualified leads.