In one month in 2010, 172 million people in the United States watched online videos, an average of 14.6 hours per viewer, and websites that have specific content, such as gaming sites, career opportunities, or on-line product offers had the highest number of online visitors – more than news and sports websites.
That’s an opportunity to reach more potential customers than TV or print ads.
Online marketing has the reach and accessibility of television, but with the added benefit of immediate viewer interaction and response. You can not only advertise your product online, you can get an immediate response using links to your company and products, you can sell the product at the same time.
Even better, you don’t have to expend huge amounts of money to buy commercial time on TV and the print media. Using smaller, content-focused web sites with online videos for advertising and marketing produce the best results and can cost far money. 60% of survey responses said the major factor that would make online videos more effective would be shorter ads than on television. The moral is, when you use videos as a marketing tool, shorter is better.
Measurement is one of the most important parts of video marketing. Using online ad networks to help you market your product or service is an effective video marketing tool that helps you track video interaction rates and shows how many visits were converted directly into sales. An ad network pulls video content from different types of web sites, and then allows you to display your marketing messages on those videos. This can be more profitable and less costly that video marketing on single web sites as the ad network does most of the work for you, which saves you time and money.