Small business owners with small advertising budgets used to rely heavily on positive word of mouth advertising in order to grow their business. While times and technology have changed positive word of mouth can still be a powerful advertising tool for small businesses. In fact, with websites like Google Places and CitySearch and social networking sites, word of mouth advertising has the potential to be one of the most useful tools in your marketing arsenal.
Positive comments about your business on social networking, review sites or even your own website have a reach that is far greater than that of the word of mouth advertising that your father (or mother) relied on. With the click of a button today your satisfied customer can instantly put their opinion of your business in front of dozens, hundreds or even thousands of quality leads.
Another huge benefit of this type of online marketing is that it won’t cost you a dime. All you’ve got to do in order to make use of this very powerful method of online advertising is to provide top notch products and service and ask your current customers for an honest review. If you’ve delivered beyond expectations most customers should be happy to pass along positive comments that will help to increase your web presence and attract new customers.