Written by Stu Kushner

Usable Content is Sharable Content

Newspaper-BoyA great way to maximize the marketing efforts of your business blog is to deliver content that your readers can use.  Rather than simply reporting industry news on a daily basis, occasionally take some extra time to deliver a post that your readers can truly walk away from with a feeling of fulfillment.

Consider questions that you get from customers and clients as fodder for these posts.  If you’ve received the same question over and over, it may be a good idea to construct a blog post that will simply and effectively answer that question.

It doesn’t necessarily matter if the post is directly related to the product or service that you specifically provide or not.  If you can offer a solution to a common problem within your niche for a portion of your customers they will likely repay you by sharing your valuable content with their contacts.

It will also help if you provide your actionable answer in terms that are easy to understand.  Your readership may be a highly intelligent group as a whole, but not all of them will share the same level of expertise in your niche that you do.  You don’t have to “dumb down” your writing necessarily, but making your post easy to read will give a much wider audience an opportunity to benefit from it.

You don’t have to tackle all the world’s problems in your business blog, but if you want results from this sector of your internet marketing you have to be willing to go the extra mile.  This means offering your readers highly usable content on a fairly regular basis.

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