Written by Stu Kushner

Using Twitter to Market Your Services

twitter-bird2-150x150In order to build your business and grow your brand you need a constant influx of new visitors (potential customers) coming into the virtual store that is your website.  One of the easiest and most effective methods of internet marketing is done through social networking sites like Twitter.

Twitter is easy to use, it puts you in direct contact with potential customers and it can even let you see exactly what your competition is doing that is working (or not working).  There are more than seventy five million active Twitter users, any number of which could potentially benefit from what your company has to offer.

Twitter allows you to promote company updates, sales & specials, new blog content or questions and answers all in real time, to keep your current or prospective customers as up to date on your services as possible.  An important part of attracting new customers lies in making them aware that you are out there – Twitter is free and offers plenty of tools to allow you to quickly and easily reach the masses in short, 140 character blurbs.

There are also a wide array of sites that allow you to schedule future Tweets at specific times and there is plenty of compatibility between Twitter and most mobile devices so you don’t even need to be close to your computer in order to effectively promote your brand.

In order to be as successful as possible with your online business venture, you need an effective internet marketing strategy to drive customers to your site – Twitter is only a small part of that effective strategy but with more and more users signing up every day, it’s one that you should definitely be making use of.

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