You’ve probably heard the phrase “content is king,” in relation to attracting visitors to your blog, but it’s often what’s above the content that actually causes the visit. A well written title that captures the essence of your post is crucial if you want as many people as possible to click the link on your status update. Keep in mind that great content on your blog won’t do much for your marketing efforts if none of your prospects actually end up reading it.
This is especially true for Twitter followers who only get to see 140 characters per update, most (if not all) of which will be your title and the link to your post. In these cases, if you don’t have a powerful title that catches your followers’ attention you can forget about them taking the next step to get to your content.
Once you’ve created your title, read it as if it were someone else’s status update (or Tweet) and ask yourself if you would take the next step and click through. If you answered no or had to think too long about it, you might want to go back to the drawing board and come up with something new. A business blog is a very valuable marketing tool, but for it to be as successful as you need it to be your titles need to be every bit as good as your content.