Written by Stu Kushner

Email Marketing is NOT Extinct

The internet is a beautiful thing. Over the years it has grown and evolved and it has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can find rare and expensive trinkets not found in stores, you can stay informed on what is happening in the world from multiple sources and not just the local paper, and you can run and market your business, reaching people who would otherwise go through their lives sadly unaware of your existence. There are multiple ways to reach these prospective clients all over the world. You can out yourself out there on the multiple social media platforms, you can work to build your Search Engine Optimization (SEO), and you can use email.


Email was one of the first gifts the internet brought us. It was helping us stay connected and reach out long before the days of Facebook and before there were search engines that you even had to figure out how to increase your presence on. Progressive Office has experts who are well versed in the art that is email marketing. If you’re anything like me, your inbox is full of email blasts that you have not read or taken the time to delete. Email is a very adaptable method for marketing your business. Instead of putting a thought on your social media profile that can be seen by anyone who cares to take notice, the professionals at Progressive Office can help you directly target the people and groups you want to target, and then adapt your emails to each one. By finding a way to help personalize your emails, Progressive Office is actually making your prospective consumers feel like you are talking specifically to them, even though you just sent out ten thousand identical emails.

The benefits of email marketing are vast. The specialists at Progressive Office can be there to help you with the quick response that will help show how effective your email marketing strategy has been almost immediately. You can reach anyone in the world with email, and shortly after they receive the information, you will know if it hit home with them based on how they respond. Email is tried and true method of reaching the masses, and Progressive Office has the minds that can help you run a well-oiled email campaign that will set your business apart from the others.

Please make sure to contact the professionals at Progressive Office,470-430-1777 for all your web design, digital marketing, and mobile app development needs.

Written by Stu Kushner

30+ Resources To Help You Excel at Facebook Advertising in 2014

By Sean Work

With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience’s line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it’s only going to become more and more appealing.

2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing pages to Facebook ads.

We’re only a few months into 2014 and Facebook has already announced the rollout of Ad Sets, which allow users to organize their ads into sets within each campaign.

All these changes can make it hard to stay on top of best practices for the ad platform and ensure that your business is fully exploiting everything Facebook ads have to offer.

Don’t worry: I want to make your life easier! I’ve collected the best resources on Facebook advertising from around the web with a focus on what you need to know about the platform to stay ahead in 2014. This way, whether you’re just getting started with Facebook ads or looking to brush up on new features, you’ll know exactly where to go.

The Basics – Getting Started

1. Why Every Business Should Spend at Least $1 per Day on Facebook Ads – Consider this: “[Facebook Ads] are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.” If that doesn’t convince you that …read more    

Written by Stu Kushner

Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

By Sean Work

F-Pattern

The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them.

The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it. That’s why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders.

The Three Types of Readers and How to Reach Them

You can optimize your landing page to appeal to each type of reader. By looking at the behavioral psychology of different viewers and how they consume information on the web, you can create an effective landing page that will result in the most conversions.

1. Readers are your most loyal viewers. They start at the top of the page and read every word throughout the post. They are your ideal viewer. However, we live in a world with increasing Internet “clutter” and decreasing attention spans. Therefore, the vast majority of your audience will not fit into this category.

How to reach them – To take care of your readers, there’s just one thing you have to remember. Content is king. All you have to do to win over a reader is present clear, powerful body copy.

2. Scanners read your headline and a few sentences in the introduction. If they’re still interested, they continue to skim through, focusing on your subheadings, highlighted terms, and images to determine if a specific section is worth taking the time to read. Scanners read very little of your content, focusing instead on the words and images that visually stand out.

Scanners, most likely, will make up the majority of your audience.

Web usability consultant Jakob Nielsen found in …read more    

Online marketing, Content writing,SEO
Written by Stu Kushner

Introducing 3 New KISSmetrics Features

By Sean Work

 Online marketing, Content writing,cohort reports

We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use.

1. New Cohort Report Feature: See the people in each cohort cell

Now you can get a list of people that take a long time to engage and reach out to them. You can also analyze the people that engage constantly as power users to learn how to replicate that behavior across your user base. This enhanced feature is useful for targeting cohorts that need a reminder or promotion to get them active again.

2. New Power Report Feature: See the property value at the time the event triggered

Now you can see every referrer or ad campaign for every visit for better attribution, not just the first or latest. Or see every product that was added to cart. This advanced segmentation is useful for businesses that need granular analysis of what happened at the exact moment of an event.

3. New Objective Based Reporting: Let KISSmetrics choose your report based on your objective

Online marketing, Content writing,objective based reporting

Our customers told us that when creating a report, they didn’t know which report to create — so we listened. We spoke with businesses of all types and sizes to figure out the objectives that matter most to them and then we created our new feature, objective-based reporting.

Objective-based reporting is a helpful addition to our Reports page. Now, the Reports page has an option with a simple question — What do you want to do? — that allows our app to recommend an appropriate report based on your objective.

These new features are part of our ongoing efforts to make KISSmetrics even better and simpler to use, to let you focus on what matters the most: driving results for your business.

So go ahead and try out our new …read more    

Written by Stu Kushner

5 Easy Steps to Maximize Conversions From Your International Audience

By Sean Work

 online marketing, management ,SEO

Imagine you are traveling in a faraway country, outside of your comfort zone. You are enjoying the sights and sounds and smells, but you know you are a stranger in a strange land.

Then, you hear someone speaking your native language. Immediately, you turn to see who it is, and you smile, because you feel at home with this person who knows your language.

How Will Translation Help My Conversion Rate?

Our native language can affect our behavior and influence our purchasing habits. Indeed, language has been proven to affect our behavior considerably.

In research published in the Harvard Business Review, it was found that 72.1% of consumers spend most or all of their time on websites in their own language. This means that, by providing a site in only one language, you automatically are ruling out a huge potential client base.

The research also found that 72.4% of consumers would be more likely to buy a product using information in their own language. With so many products available, consumers increasingly are undertaking their own internet-based research before committing to a purchase. If your product information isn’t in their native language, chances are they won’t buy it.

In fact, 56.2% of the consumers in the study said the ability to obtain information in their own language is even more important than price. Thus, while price reduction is an obvious tactic in a competitive market, the use of language may have a bigger impact than you might think.

Another report, published by the European Commission, revealed that 90% of internet users in the EU always visited a website in their own language, when given a choice of languages. In today’s competitive world, no business can afford to ignore the possibility of adding 90% of a country’s internet users to their sales figures!

Start Small with One Language

You don’t …read more    

Written by Stu Kushner

The End of Link Building as we Know It

By Gryffin.com

Posted by Gryffin.com

The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for  White Hat  link building. So what now? Is guest blogging truly dead?

Part One

What I’ve learned from being a Link Audit Junkie

Before we can talk about guest blogging, I have to share with you what I’ve learned from two years of deep-diving into link audits and detailed competitive research.

After the first Penguin hit on April 24, 2012, I focused on performing in-depth research to identify patterns in penalized sites. What I quickly noticed was that most people who were penalized had very clear footprints in their backlink profiles. These were not easy to detect if you only looked at the profile of the individual sites, but when you ran a competitive link audit and established averages for the keyword sector as a whole, this became a  meter  from which to judge a specific site link footprints.

Later I incorporated private tools that allow you to search for patterns within a site’s backlink profile. These patterns include links on the same IP address or C class, links with similar or duplicate text, links with the same anchor text, links with the words articles in the URL, even link patterns that are two levels removed (the links to the links).

For the last 12 months or so, most of the sites that I looked at that were penalized had the following in common:

  • High density of money keywords in anchor text
  • Unnatural anchor text profile
  • Many links from article marketing directories
  • Many links from …read more    
Written by Stu Kushner

How to NOT Repeat Your Last Massive Marketing Failure

By Sean Work

On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.

But no matter how much we study up on the latest developments in digital marketing, how much we A/B test and how many of the classic marketing texts we read, at one point or another we’re going to try something that just doesn’t work. 

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Written by Stu Kushner

An SEO’s Guide to Acquiring New gTLDs

By billhartzer

Posted by billhartzer

By now, you’re probably very used to the original, or what I would like to call the main Top Level Domains (TLDs), .com, .net, and .org. And everyone else, other than SEOs and online marketers, are more “used to” seeing those three TLDs, as well as .info, .biz, and occasionally .tv. Of course, internationally, the Country Code Top Level Domains (ccTLDs), are widely accepted now, including .co.uk (United Kingdom), .es (Spain), .com.au (Australia), .ca (Canada), and .it (Italy). Depending on the location of your business, a ccTLD makes perfect sense as an alternative to .com. In the coming months, there are literally hundreds of new Generic Top Level Domains (gTLDs) coming available, and some are already available for registration. In this SEO’s guide to the new gTLDs, I’m going to introduce you to the new gTLDs, tell you (from an SEO perspective) what you need to know, and what you can do to acquire them.

What New gTLDs are Coming Out?

I’ve already mentioned that the main TLDs, .com, .net, and .org will be joined by hundreds of new gTLDs. Here are a few that are already available for registration, meaning that they have gone through all of the required processes in order to be accepted: and you can go right now any register any available domain names with these extensions. Keep in mind that during the days leading up to the release of these many domain investors and trademark owners have already registered some of them:

.today .technology .tips .land .kitchen .contractors .diamonds .construction .clothing .camera .careers .directory .enterprises .guru .holdings .gallery .equipment .estate .bike .recipes .sexy .shoes …read more    

content writing,newsletter
Written by Stu Kushner

Designing Your Newsletter

content writing,newsletterA newsletter is one of the best ways to keep your name in front of customers and create a working relationship with clients and employees. But what is the best way to do that?

Consider the newsletters you’ve received. Were the articles and information in the newsletter informative?  Did you get a better picture of the company, its products, and its people? What you saw, or wanted to see, in those newsletters is what you want in your own newsletter.

Will your newsletter be mailed, accessed online, or both?  How often will it be distributed: weekly, monthly, or quarterly? That will determine the level of time and effort needed to produce it.  You also need to determine the time and resources you have to produce a good quality newsletter.

As a benchmark,

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