SEO, Google, Progressive Office
Written by Stu Kushner

The Importance of Web Design

I remember, in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on another level. The graphic design of websites works to make them appealing to the eye. Then videos, testimonials, music, all get included to round out the entire package of a website. Web design in 2019 is crucial to the success of businesses. Not just to catch the attention of the consumer, but in order to even be found by a prospective client.

Many websites get revamped in order to improve their SEO, Search Engine Optimization. SEO works to ensure that a website can be found by a search engine such as Google or Yahoo!. In order for the SEO to be effective, it is important that a website is designed I a manner that makes it responsive. If a website doesn’t respond properly when it’s pulled up, the user will most likely move on. Progressive Office specializes in designing websites that not only look great, but function properly. The different services that Progressive Office can provide for your business will ensure that your website not only is found by the search engine, but it will respond properly for the user.

What we’re talking about here is User Experience. It doesn’t matter what your product is, if the User Experience is negative, they will not use your product or recommend it to other possible clients. Think about it for a moment. . . If you run a restaurant, and all of your servers are dirty and rude to the guests, and the orders came out wrong or incomplete, you’d have an empty restaurant. The same idea applies to web design. You need to have someone managing your web design who not only knows what they’re doing, but they need to care about the experience your client has. When Progressive Office builds a website, the first thing they ensure, after responsiveness, is speed. This is the first thing that a user cares about, whether they realize it or not. If a website takes five minutes to load, the user is going to go looking for another business whose website pops up instantly the way it’s supposed to.

At the end of the day, websites are like human beings; none of them are perfect. Progressive Office always works to adjust, change, and upgrade your website as needed so that your business can stay at the top of the digital food chain. Your web design is crucial to your digital marketing strategy. It’s the first step, and no matter what you are trying to accomplish, if you can’t take the first step you will never reach your goal.

Please feel free to contact us at Progressive Office at 470-430-1777.

social media marketing, Progessive office, blogs,
Written by Stu Kushner

The Benefits of Social Media Marketing

Have you ever been on Facebook and gotten thoroughly distracted from the messages your friend is sending you because you saw a video of a puppy playing with a banana peel? The next thing you know you’ve fallen down a rabbit hole of dog videos and you just keep clicking and clicking and you have no idea what you’re clicking, you just want more puppies! Well, if you’re anything like me and this has happened to you, then you have fallen prey to a form of Social Media Marketing. With each click you were actually boosting one website or another, whether you realized you were doing it or not. Social Media Marketing is a huge tool that businesses utilize to help draw in forthcoming clientele.

Progressive Office can help you reach your marketing goals by taking advantage of the billions of people who use the various social media sites on a daily basis. Social Media Marketing is a tool that businesses use in order to put themselves in the sight line of their desired audience. Facebook, Pinterest, and Twitter are just a few of the social media platforms that are visited by people all around the world each day. By advertising on these sites businesses can reach people that would otherwise go through life happily unaware of the existence of these companies.

If you are looking to build word of mouth, increase sales and referrals, even if you are just hoping to provide a better means of customer service and feedback, Social Media Marketing is an extremely effective tool to help you reach these goals. The services provided by Progressive Office can not only help you get your business right into the heart of the nitty gritty battle that Social Media Marketing is, but Progressive Office will also be able to advise you on which sites NOT to use. It’s important to know which social media outlets your target customers are using, and Progressive Office has the expertise to help you sort through which sites to spend your time on.

One of the biggest down sides of Social Media Marketing is the time that it consumes. Social Media Marketing is a delicate flower that needs to be nurtured minute by minute not just to bloom, but to survive. Perhaps your business does not have the time or the staff or the budget necessary to allot the proper resources to your Social Media Marketing campaign. Progressive Office can not only help you with that issue by taking the time to help you build your customer base, but they can also help manage your company’s reputation, which is the end goal of any serious Social Media Marketing effort.

Please feel free to contact us at Progressive Office at 470-430-1777.

Written by Stu Kushner

What Is SEO And Why Is It Important?

SEO successSEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine.

Search engines are programs like Google, Bing and Yahoo! that rank documents a website by  matching  keywords and then ranking them by the number of  “hits” or “visits”, to that site by users searching for related documents and information on the World Wide Web.

Since the ranking is based on the number of hits or visits to a website, it’s essentially a “beauty contest” – the “most appealing” website is the websites with the most search hits and wins first place – that is, they appear on the first “page” of the search result.  In television terms, those websites appear on prime time, all the others are relegated to the “less popular” and “less watched” time frame. Obviously, you want your website to show up on “prime time”;

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Written by Stu Kushner

Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

By Sean Work

F-Pattern

The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them.

The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it. That’s why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders.

The Three Types of Readers and How to Reach Them

You can optimize your landing page to appeal to each type of reader. By looking at the behavioral psychology of different viewers and how they consume information on the web, you can create an effective landing page that will result in the most conversions.

1. Readers are your most loyal viewers. They start at the top of the page and read every word throughout the post. They are your ideal viewer. However, we live in a world with increasing Internet “clutter” and decreasing attention spans. Therefore, the vast majority of your audience will not fit into this category.

How to reach them – To take care of your readers, there’s just one thing you have to remember. Content is king. All you have to do to win over a reader is present clear, powerful body copy.

2. Scanners read your headline and a few sentences in the introduction. If they’re still interested, they continue to skim through, focusing on your subheadings, highlighted terms, and images to determine if a specific section is worth taking the time to read. Scanners read very little of your content, focusing instead on the words and images that visually stand out.

Scanners, most likely, will make up the majority of your audience.

Web usability consultant Jakob Nielsen found in …read more    

Written by Stu Kushner

The Art of Thinking Sideways: Content Marketing for ‘Boring’ Businesses

By robinparallax

Posted by robinparallax

In this article,  I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEO’s in similar scenarios.


It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering.

What any SEO or content marketer should know is that there really is a conversation happening online in every industry. However niche it might at first appear to be, positioning your client to become a part of that conversation is the challenge!

Boring Businesses

I’ve worked on a pretty mixed bag of clients over the past two years or so. From pharmaceutical services to interior design products, and from renewable energies to our digital agency’s own efforts.

But one client has really stood out in terms of being a  boring  business. However, this has actually become the most fun and exciting campaign I’ve worked on.

…read more    

Written by Stu Kushner

The End of Link Building as we Know It

By Gryffin.com

Posted by Gryffin.com

The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for  White Hat  link building. So what now? Is guest blogging truly dead?

Part One

What I’ve learned from being a Link Audit Junkie

Before we can talk about guest blogging, I have to share with you what I’ve learned from two years of deep-diving into link audits and detailed competitive research.

After the first Penguin hit on April 24, 2012, I focused on performing in-depth research to identify patterns in penalized sites. What I quickly noticed was that most people who were penalized had very clear footprints in their backlink profiles. These were not easy to detect if you only looked at the profile of the individual sites, but when you ran a competitive link audit and established averages for the keyword sector as a whole, this became a  meter  from which to judge a specific site link footprints.

Later I incorporated private tools that allow you to search for patterns within a site’s backlink profile. These patterns include links on the same IP address or C class, links with similar or duplicate text, links with the same anchor text, links with the words articles in the URL, even link patterns that are two levels removed (the links to the links).

For the last 12 months or so, most of the sites that I looked at that were penalized had the following in common:

  • High density of money keywords in anchor text
  • Unnatural anchor text profile
  • Many links from article marketing directories
  • Many links from …read more    
Written by Stu Kushner

10 Things I Have Learned Over the Years Running an SEO Business

By Firestarter-SEO

Posted by Firestarter-SEO

This article, blog, guest post, or whatever you want to call it, is written for those who are new and learning SEO. I hope I don’t come off as cocky or arrogant. I simply want to help make the SEO community a better place. After practicing SEO for several years and assisting businesses in succeeding online, I feel I have learned some very valuable lessons I’d like to share with those who care.

1. Read These Documents

As the SEO market becomes saturated with new content each day, there are some pieces of content that have withstood the test of time. I would categorize the following SEO related documents as  must read. I wouldn’t say they need to be completely comprehended but they definitely should be read.content

  1. The Anatomy of a Large-Scale Hypertextual Web Search Engine: This paper is essentially the birth of Google. Whether or not everything in this paper is still current and relevant is debatable. However, the article provides valuable insights on how Google is/was supposed to operate.

  2. The PageRank Citation Ranking: Bringing Order to the Web: Any experienced SEO reading this knows PageRank is not what it used to be. However, it is fascinating to study the value of links and the authority they can pass. Understanding how links work and why they are important are essential to being successful at SEO.
  3. Search Engine Optimization Secrets: I did not realize how important links were until I read this book. Danny Dover said something along the lines of, Most of the problems SEOs run up against can be addressed by adding inbound links. In my opinion this is one of the better books on SEO.
  4. Search Engine Optimization Starter Guide: This piece …read more    

online marketing,SEO
Written by Stu Kushner

From Brad Clements of B&B Music Lessons

 online marketing, SEO

Brad Clements

Brad recently wrote…

Progressive Office has been such a big part of B&B’s success to date. Your early guidance on SEO creation and web site management has proven very effective. Actually, that’s a big understatement. Over time Bhag has created so much relevant content on our site, per your guidance, that the internet has been the primary driver of our business for the last 5 years. Without your good tutelage on SEO strategy our business would have failed and we wouldn’t be having this conversation today. So now that we have a baseline, we are adding more internal marketing to the mix. Our greatest source of growth will come from our existing customer base. How are we doing that?

My referral plan is really starting to work now for B&B. I started following this guy, http://www.ducttapemarketing.com/, about 3 years ago. I have spent only $250 or so on his stuff and it has been awesome! I’ve read two of his books and taken his online course on referrals in a focused way and it is really starting to pay off now.  The key is to educate the customers right from the beginning so they know what is expected of them. If you don’t teach them to make referrals then only the most hyped customers will do your bidding for you. But now I know that you have to create a system that teaches them how to make referrals and show them that you expect them to make referrals. I had some fear about this originally, but now I’m over that and have created a deep referral system that includes lots of automation. It’s as if I’ve created an automatic marketing system that self perpetuates.
This year Stu we are up about 30%. The number of referred customers  has exploded from 7% of all customers to 17% of current active customers. I believe one of the keys to this success is educating customers on what you expect them to do. Then you make it super easy for them to do it by creating tools. In this case I have created emails, cards, a web form and reward payments to jump start referrals.

The biggest lesson for me regarding referrals has been to overcome the fear of directly asking customers for them. So now I am over that and I see that telling customers what to do is a perfectly acceptable tactic for business. If you don’t ask them or don’t tell them what to do directly you will not get the results you want. One advantage our business has over other businesses is that our customers have a recurring monthly experience, weekly really. This gives me lots of opportunities to communicate with them about what I want. We start this process right from the start with customer welcome kit that we’ve been using for years now. But now the messaging on that has been improved with a more specific goal in mind; to get people talking. It’s almost as if our business has morphed into a marketing firm. Everything I think about now and all of our processes I consider to be marketing activities. Ultimately, customer service is a marketing activity, if you’re doing it right.

online marketing, SEO, DC
Written by Stu Kushner

Focus on More Than Profits for Long Term Success

online marketing, SEO,DCGetting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though.

A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself

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online marketing, content writing
Written by Stu Kushner

Google Wants Quality Too

online marketing, blog,post, contentIt isn’t just your customers and prospects that are looking for quality material; the most powerful search engine in the land is in the hunt for better material as well.  The latest changes in the Google algorithm have been pointed at article directories and will ultimately make it more difficult for online marketers to draw traffic if they haven’t produced quality work.

Article directories used to be a hotbed of activity for online marketing to generate as many inbound links as possible.  You could easily rehash a previously used piece of content or idea in a few hundred words that would be picked up by search engines and help drive traffic to your site.  With Google’s new algorithm however, these lower quality efforts won’t be getting nearly as much attention from search engines.

If you are new to article marketing for your website, this change to the Google algorithm probably won’t have a whole lot of bearing for you.  Your focus should simply be to deliver the highest quality and most useful articles that you can regardless of where you plan on publishing them in order to get traffic.

In order to build lasting relationships with prospects and customers, your focus should be on providing quality in every step of your business.  If you produce a good product, provide the best possible service and generate the most useful content to draw traffic into your website. That way you should be able to establish your brand and increase your sales.

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