Written by Stu Kushner

Email Marketing is NOT Extinct

The internet is a beautiful thing. Over the years it has grown and evolved and it has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can find rare and expensive trinkets not found in stores, you can stay informed on what is happening in the world from multiple sources and not just the local paper, and you can run and market your business, reaching people who would otherwise go through their lives sadly unaware of your existence. There are multiple ways to reach these prospective clients all over the world. You can out yourself out there on the multiple social media platforms, you can work to build your Search Engine Optimization (SEO), and you can use email.


Email was one of the first gifts the internet brought us. It was helping us stay connected and reach out long before the days of Facebook and before there were search engines that you even had to figure out how to increase your presence on. Progressive Office has experts who are well versed in the art that is email marketing. If you’re anything like me, your inbox is full of email blasts that you have not read or taken the time to delete. Email is a very adaptable method for marketing your business. Instead of putting a thought on your social media profile that can be seen by anyone who cares to take notice, the professionals at Progressive Office can help you directly target the people and groups you want to target, and then adapt your emails to each one. By finding a way to help personalize your emails, Progressive Office is actually making your prospective consumers feel like you are talking specifically to them, even though you just sent out ten thousand identical emails.

The benefits of email marketing are vast. The specialists at Progressive Office can be there to help you with the quick response that will help show how effective your email marketing strategy has been almost immediately. You can reach anyone in the world with email, and shortly after they receive the information, you will know if it hit home with them based on how they respond. Email is tried and true method of reaching the masses, and Progressive Office has the minds that can help you run a well-oiled email campaign that will set your business apart from the others.

Please make sure to contact the professionals at Progressive Office,470-430-1777 for all your web design, digital marketing, and mobile app development needs.

social media, Progressive Office, awareness
Written by Stu Kushner

Building a Consumer Friendly Social Media Presence

Before it became a billion dollar empire, Facebook was designed to be a way for Harvard students to connect with one another. Fast forward fifteen years and it is a social media juggernaut that has spawned many wannabes and spin off sites used by roughly 3 billion people worldwide. Today social media is far more than a platform for old high school sweet hearts to reconnect. It is as powerful a business tool as any website, commercial, or ad, and maybe even more so.

You can have the nicest website and best company in the world, and it means absolutely nothing if people do not know that it exists. Social media can increase awareness for your brand, and subsequently increase your leads and sales. By having a social media presence, it puts your business out there to be noticed by billions of people. When creating a social media presence for your business it is important first to develop a goal. The professional at Progressive Office are adept strategists when it comes to developing your social media presence. Progressive Office will go through the benefits and drawbacks of specifically trying to generate new business, create loyal customers, and targeting strictly local business, for example.

Many consumers will have already done their homework long before they decide to frequent your shop. It is crucial that you have adept and interesting social media profiles. The experts at Progressive Office specialize in making your social media profile trust worthy, knowledgeable, and approachable. It is important to show the consumer that you are the best at what you do, and Progressive Office can help you write thought provoking articles for your social media profiles that show that the level of your expertise is second to none, and this will, in turn, display that your business is trustworthy for the consumer and provide them with confidence in your abilities to match their needs.

Your personality is just as important to the success of your profile as anything. You can know more about how to get from A to Z than anyone on the planet, but if your delivery of your knowledge on the subject is bland and dry, the consumer will not be able to relate to what you are trying to put out there. It is important to let your personality shine through your social media profile. The specialists at Progressive Office can help you build a Social Media presence that not only meets your goals, but manages to do show in a way that shows of your knowledge and own personal flair for your business.

Please contact Progressive Office at 470-430-1777.

SEO, Google, Progressive Office
Written by Stu Kushner

The Importance of Web Design

I remember, in the early days of the internet, it was impressive just to see pictures and maybe even a little sound on a website. Today web design is on another level. The graphic design of websites works to make them appealing to the eye. Then videos, testimonials, music, all get included to round out the entire package of a website. Web design in 2019 is crucial to the success of businesses. Not just to catch the attention of the consumer, but in order to even be found by a prospective client.

Many websites get revamped in order to improve their SEO, Search Engine Optimization. SEO works to ensure that a website can be found by a search engine such as Google or Yahoo!. In order for the SEO to be effective, it is important that a website is designed I a manner that makes it responsive. If a website doesn’t respond properly when it’s pulled up, the user will most likely move on. Progressive Office specializes in designing websites that not only look great, but function properly. The different services that Progressive Office can provide for your business will ensure that your website not only is found by the search engine, but it will respond properly for the user.

What we’re talking about here is User Experience. It doesn’t matter what your product is, if the User Experience is negative, they will not use your product or recommend it to other possible clients. Think about it for a moment. . . If you run a restaurant, and all of your servers are dirty and rude to the guests, and the orders came out wrong or incomplete, you’d have an empty restaurant. The same idea applies to web design. You need to have someone managing your web design who not only knows what they’re doing, but they need to care about the experience your client has. When Progressive Office builds a website, the first thing they ensure, after responsiveness, is speed. This is the first thing that a user cares about, whether they realize it or not. If a website takes five minutes to load, the user is going to go looking for another business whose website pops up instantly the way it’s supposed to.

At the end of the day, websites are like human beings; none of them are perfect. Progressive Office always works to adjust, change, and upgrade your website as needed so that your business can stay at the top of the digital food chain. Your web design is crucial to your digital marketing strategy. It’s the first step, and no matter what you are trying to accomplish, if you can’t take the first step you will never reach your goal.

Please feel free to contact us at Progressive Office at 470-430-1777.

social media marketing, Progessive office, blogs,
Written by Stu Kushner

The Benefits of Social Media Marketing

Have you ever been on Facebook and gotten thoroughly distracted from the messages your friend is sending you because you saw a video of a puppy playing with a banana peel? The next thing you know you’ve fallen down a rabbit hole of dog videos and you just keep clicking and clicking and you have no idea what you’re clicking, you just want more puppies! Well, if you’re anything like me and this has happened to you, then you have fallen prey to a form of Social Media Marketing. With each click you were actually boosting one website or another, whether you realized you were doing it or not. Social Media Marketing is a huge tool that businesses utilize to help draw in forthcoming clientele.

Progressive Office can help you reach your marketing goals by taking advantage of the billions of people who use the various social media sites on a daily basis. Social Media Marketing is a tool that businesses use in order to put themselves in the sight line of their desired audience. Facebook, Pinterest, and Twitter are just a few of the social media platforms that are visited by people all around the world each day. By advertising on these sites businesses can reach people that would otherwise go through life happily unaware of the existence of these companies.

If you are looking to build word of mouth, increase sales and referrals, even if you are just hoping to provide a better means of customer service and feedback, Social Media Marketing is an extremely effective tool to help you reach these goals. The services provided by Progressive Office can not only help you get your business right into the heart of the nitty gritty battle that Social Media Marketing is, but Progressive Office will also be able to advise you on which sites NOT to use. It’s important to know which social media outlets your target customers are using, and Progressive Office has the expertise to help you sort through which sites to spend your time on.

One of the biggest down sides of Social Media Marketing is the time that it consumes. Social Media Marketing is a delicate flower that needs to be nurtured minute by minute not just to bloom, but to survive. Perhaps your business does not have the time or the staff or the budget necessary to allot the proper resources to your Social Media Marketing campaign. Progressive Office can not only help you with that issue by taking the time to help you build your customer base, but they can also help manage your company’s reputation, which is the end goal of any serious Social Media Marketing effort.

Please feel free to contact us at Progressive Office at 470-430-1777.

Website Design, Internet Marketing, DC
Written by Stu Kushner

Stop and Block Referrer Spam

 Website Design, Internet Marketing, DCI recently started noticing some new traffic on the websites that we host and manage. What was unusual was that the sites were showing up as referral sites on almost every one of our websites. Our sites all get traffic from Google, Bing, Yahoo and such. But the 2nd and third tier traffic usually comes from more industry specific sources. So, when almost all of our sites were getting referred traffic from a single new source, that was a bit alarming.

We were the victim of Referrer Spam. Referrer Spam is created by unscrupulous marketers that create a network of web crawlers that seek out websites and create fake traffic to them. The traffic gets recorded into the analytic logs on the websites in order to fool the search engines in the hopes of creating higher page rankings for the marketers clients.

The traffic that they create does not physically harm the websites. But it might damage the page rank of your site if Google and the rest decide to punish sites that don’t protect themselves against these crawlers. So, I researched how to block the Referrer Spam and found that although I can’t keep the bots from visiting my client’s sites, I can keep them from accessing the logs that record their visit. That way the traffic they are trying to create does not show up in the analytics. So, it’s like they were never there.

Do you have analytics on your site? If you do, look for Referring Visits from the following sites:

  • .darodar.com
  • bestsub.com
  • buttons-for-websites.com
  • casinobonustips.com
  • civilwartheater.com
  • co.lumb.co
  • cukwiki.com
  • econom.co
  • entourank.com
  • ilovevitaly.com
  • make-money-online.7makemoneyonline.com
  • semalt.semalt.com
  • similarpages.com
  • webstatsdomain.org

We had three of these crawling around on our sites. They boosted the traffic but the fake numbers were not helpful. And keeping our sites clean and honest will boost our credibility with the search engines. So, I believe that this was an important task. If any of these are showing up on your site, call your website develop immediately and have them install safeguards against this intrusion.

Or, call us at 202-462-4290. We will look at your site and advise you at no cost.

SEO, Content Writing,Website Management
Written by Stu Kushner

Creating Magnetic Content

 Marketing, SEO, Content Writing,Website ManagementI have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each.

But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines:

  • Create a site that is clear and easy to navigate
  • Make the site interesting
  • Project a professional image
  • Create helpful content
  • Optimize the content to make it attractive to the search engines

There are other things but those three are my basics. And if you do a search in Google for “office cabling in Washington DC”, you will probably see my site on the first page. You might find it there more than once.

Typically, the home page attracts the most traffic as the landing page for a visitor from a search engine. But my site gets most of it’s traffic from two special pages that I created. Those pages are a cabling pricing page and also a page that is an analysis of cabling upgrade choices. Writing those two pages more than doubled the traffic to my website and it helped establish my little cabling company as an authority (in the eyes of Google) in the cabling community.

Those two pages attract visitors to my site from all over the world. It answer two of the most important questions in the cabling industry. And the first one, pricing, is one that most of my competitors are reluctant to share.

And my reward is that if you are looking to get computer network cable installed in the Washington DC area and you look for a company on Google, Progressive Office Cabling will almost always show up on the first page.

So, what you need to do is think about the very most important questions that your clients might ask you and then write about it and put it on your website. If you do, you just might double your traffic. The worst that can happen is that will have some additional, new helpful content on your site.

Written by Stu Kushner

Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

By Sean Work

F-Pattern

The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them.

The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it. That’s why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders.

The Three Types of Readers and How to Reach Them

You can optimize your landing page to appeal to each type of reader. By looking at the behavioral psychology of different viewers and how they consume information on the web, you can create an effective landing page that will result in the most conversions.

1. Readers are your most loyal viewers. They start at the top of the page and read every word throughout the post. They are your ideal viewer. However, we live in a world with increasing Internet “clutter” and decreasing attention spans. Therefore, the vast majority of your audience will not fit into this category.

How to reach them – To take care of your readers, there’s just one thing you have to remember. Content is king. All you have to do to win over a reader is present clear, powerful body copy.

2. Scanners read your headline and a few sentences in the introduction. If they’re still interested, they continue to skim through, focusing on your subheadings, highlighted terms, and images to determine if a specific section is worth taking the time to read. Scanners read very little of your content, focusing instead on the words and images that visually stand out.

Scanners, most likely, will make up the majority of your audience.

Web usability consultant Jakob Nielsen found in …read more    

Written by Stu Kushner

Getting Leads

 online marketing, DCAs a web designer, we here at Progressive Office are constantly looking for leads. It’s business. And leads always have the potential to turn into clients. Our leads come primarily from referrals. But we also have a source that is working very well for us. We use Thumbtack to seek out small businesses that are seeking help with a new website and Internet Marketing of the site. It has been cost-effective at getting us new clients. So, we highly recommend that you look into using it for your business.

Written by Stu Kushner

Lights, Camera, Interaction!

Making videos and posting them online may sound like a lot of expense, work and expertise, but it doesn’t have to be.

Sharing videos with an online audience was once impossible. Today, videos on sites like YouTube are available to anyone who can access a computer. And there are now permanent public archives for videos online: and generally, the most viewed videos are the ones who show up first in an online search list; and videos on those sites are 50 times more likely to appear on the first page of a Google search than all-text sites!

Plus, video sharing is easy with sites like Google, Facebook and Twitter; and that‘s the difference between you and your business being a video “star”, rather than just another “extra”.

Ok. You’re ready to make your video – starring YOU and your Company. Great!

But what’s next?  What do I do? What do I say, and is my “slip” showing?

Here are some suggestions on making your video effective:

1. Educate. Videos can educate potential customers about your products and services. This can promote sales, especially for “online shopping”.

2. Answer questions. A short video where you personally respond to customer comments and questions is a great way to personalize both you and your business.

3. Review products and services. Provide an in depth, detailed review of a selected product or service to boost sales.

5. Showcase success. Report your growth, achievements and results. Read surveys and testimonials. Show a video of a successful project or product.

6. Tell your story. Create a video that shows how your business started and grew.

7. A guided tour.  “Humanize” your company. Show you and your employees at work, interacting, and recreating. Make it a story about working people, not just selling products.

Written by Stu Kushner

The Future of Web Design is Mobile

Can anyone predict the future? Maybe we can with web design. After all, web design depends on technology, and once a technology is invented, someone will figure out what to do with it.

Responsive design is the hottest thing in the web: merging speed, movement, color, depth, flexibility and interactivity. The same website can be seen on a desktop or a “hand held” and still look and act the same. So what’s next?

What the user sees now is graphics and groupings of text/images/icons and various links and images. Many sites ask a user’s name and email address before even learning about the site itself and what it offers. Responsive Design will remove these “archaic” elements by not building websites, but building “Smart sites”.

With a pageless web site, the user is essentially reading a story – not an advertisement. Entering the site is like opening a book:  the visitor progresses naturally from beginning to end by merely scrolling. No “link hunting” or “point and click” guesswork. According to the developers, this makes a “seamless experience” where you go from page to page until the “story” ends. No “wrong turns” or “dead ends” and no more back to “page one” to start over. This also makes the message clearer and more powerful than separating the “message” among a home page, “about” page, mission page, sidebar, etc.

By using parallax technology, web designs create uniformity: scrolling content is already used across many platforms and devices. Even better, removing the traditional “page-jumping” mode creates seamless, single-page site “stories” that flow, creating interactive narratives leading  to both rational and emotional experiences;  regardless of the content.

Marketing is an increasingly important and visible presence on the Internet today. Websites using responsive design techniques can more effectively promote their company and products.

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