Many businesses rely on sales to survive. Nowadays, increasing sales revenue will require a company to strengthen its digital presence. By 2021, E-commerce is projected to achieve almost $5 trillion. Organizations that want to participate in this boom will need to implement an effective SEO (search engine optimization) strategy.
E-commerce is highly competitive, and sophisticated SEO methods are required to attract more visitors to your website, attain higher customer conversion rates, and thus increase sales revenue. However, even after successfully implementing newer SEO techniques, you won’t be able to stand in place.
SEO is in a constant state of evolution, and best practices will undergo changes as time passes. Fortunately, there is still a set of proven methods that can serve as your foundation. The following will discuss the most effective SEO techniques for increasing sales.
Keywords Are Key
The use of keywords in SEO is crucial. Without them, potential customers may be unable to find your business when they do a search on Google, Yahoo! or Bing. For example, a company that specializes in authentic imported Italian pasta will use the same words that are in bold as their keywords to aid people searching for this kind of food. These four keywords should then be implemented in each of the items below.
- Image descriptions
- Page titles
- Web pages
Although Google AdWords is a common resource for many companies carrying out keyword research, there are other tools for keyword planning. Remember to also use longtail keywords because about 50% of search queries number four words or more. There are two benefits from using longer phrases. First, there is less competition for them. Second, they result in increased conversion rates. Using effective keywords will allow you to better connect with potential customers who are seeking your products or services.
Part 2 will cover Excellent Content and Superior Social Media.
Your website is a critical tool for your organization, the best means for declaring who you are and what you do to attract new clients and customers. Specializing in Custom WordPress, Website Designs, Mobile App Development, and Digital Marketing, Progressive Office will help you create a powerful presence on the web. Call our office in Atlanta (470) 430-1777 or Washington, D.C. (202) 462-4290 today.