As discussed by Part 1, e-commerce is highly competitive, and sophisticated SEO methods are required to attract more visitors to your website, attain higher customer conversion rates, and thus increase sales revenue. Part 2 will cover Excellent Content and Superior Social Media.
Although keywords are important, they cannot increase sales without excellent content. Content is the way you convert visitors to your websites into customers. It can also serve those who visit your website by providing relevant information. If the content is of value, it can be shared broadly to reach new audiences.
When people do searches for a product or service that you are offering, they will find blogs, posts on social media, and websites intended to provide answers and information for their questions. The ultimate goal of these sources is to be convincing and generate sales. When you strive to have the most authoritative, engaging, and relevant web content, you will have a better chance at converting visitors into customers than other businesses.
Excellent content can be provided several ways. Your objective is to create and nurture a variety of content in the following forms:
- Ebooks and whitepapers
- Guest blogs
- How-to guides
- Product reviews
- User-generated content
- Video (can boost organic search results 50x more than text content)
Superior Social Media
Nowadays, social media is perhaps the most rapidly growing aspect of SEO strategy. Its growth can be attributed to the steady increase of people who are relying on social media for engaging with brands. Almost four out of five people rely on Facebook in order to find engaging content.
Social media allows companies to humanize their approach to consumers. This gives an e-commerce business like yours a valuable opportunity to find a new audience, lure more visitors, and nurture relationships with customers.
Part 3 will cover Going Mobile & Local and Activating On-Page SEO.
Progressive Office Your website is a critical tool for your organization, the best means for declaring who you are and what you do to attract new clients and customers. Specializing in Custom WordPress, Website Designs, Mobile App Development, and Digital Marketing, Progressive Office will help you create a powerful presence on the web. Call our office in Atlanta (470) 430-1777 or Washington, D.C. (202) 462-4290 today.