Many factors can contribute to creating a successful online presence for a business. The overall status of a website is important to consider. If we focus on its design, we can determine how important it is for helping your business.

A website’s design can be a great factor in whether or not a business will succeed. It will influence your target audience’s perception of your company, determining whether or not they become customers. Having a website design with an outstanding user interface will lead to a better conversion rate, resulting in more business and increased revenue.

Website Design Can Be an Asset

Even though a significant expense may be required, a superior website design can generate an ROI that will justify the outlay. The first step is hiring a skillful and efficient website designer who will be able to deliver the elements discussed below.

Uniformity of Branding

A company’s branding helps them stand out from their competitors. Typically, this is accomplished with a distinctive logo used on marketing materials. The logo is then integrated into the design of the website to ensure that the branding of the company is uniform.

There must be great importance and emphasis placed on ensuring a company’s branding is recognizable in every type of medium. When there are even just minor revisions in a company’s branding in advertising and marketing, confusion can result among consumers, hurting sales.

Customer Engagement

Websites that have an excellent layout for each page attract users as well as increase engagement.  Great visual design is like a feast for the senses. Beautiful web pages are pleasing to the eyes, and users enjoy looking at them. As a result, they spend more time viewing each page, and improving engagement helps increase sales and revenue.

Part 2 will discuss Navigation, Text & SEO, and Visual Elements of Content.

Progressive Office

Your website is a critical tool for your organization, the best means for declaring who you are and what you do to attract new clients and customers. Specializing in Custom WordPress, Website Designs, Mobile App Development, and Digital Marketing, Progressive Office will help you create a powerful presence on the web. Call our office in Atlanta (470) 430-1777 or Washington, D.C. (202) 462-4290 today.