The good news is that businesses can market to the masses without ever having to leave their establishments. The time and money this saves companies can be immeasurable. Today’s businesses have the power and advantage of the internet as the most venerable tool for reaching a worldwide customer base.
The bad news is there are nearly 2 billion websites online, so you have a little competition. What can you do to make yourself known in this digital world? Well, in this blog we will give you some sound and sage advice that – combined with a little tech savvy – will help to get you noticed.
Start by making your marketing personal. Think ‘global’ but tailor it to ‘local’. Digital marketing has become the epitome of impersonal interactions. Research shows that customers want the whole experience. They want to know that they are appreciated – and that you as the producer are thankful for their business. Create digital marketing strategies that are relatable. Use real people’s experiences to promote your business. Turn your buyers into storytellers whose individual encounters are of value to you and your customer base.
Collect and use data about your customers to continue to tailor your website to what the statistics reveal. Perhaps when you started out you wanted to sell purple and blue stuffed elephants. You favored the purple one and thought your customers would as well. However, the data shows they are not interested in the purple elephants and would prefer red ones. You can use this information to alter your business model and generate more sales. In the end – that’s what your website it designed to do – connect buyers with your product.
Don’t overlook the importance of knowing your competition. If there are other companies out there selling stuffed elephants what is it about their website that is appealing? How do they connect with customers and increase sales? What are their revenue numbers? What is working for them and is it adaptable to your own website?
The great thing about digital marketing is that you can make improvements that won’t cost you an arm and a leg. For more information on how to make your presence known in a digital world contact the website experts at Progressive Office.