App Development,Progressive Office
Written by Stu Kushner

A Bit of Information about Mobile Apps

A mobile app is a software application tailored to operate on smartphones, tablets and other mobile devices. Mobile apps could not exist until cell phones were devised. The earliest mobile phones used a microchip for the delivery and receipt of messages – but that was so 90’s. Actually the very first cell phone call was made in 1973! The device used for this historic event weighed 2 pounds, cost $4000 and – as you might expect – did not have any mobile apps.

Mobile apps first came on the technology scene in handheld computers like palm pilots that were all the rage in the 1990s – but quickly disappeared as innovations to mobile phone technology. With each passing generation of mobile phones their ability to manipulate information and store information grew exponentially thereby opening the door for what is now the phenomenon of mobile apps.

Mobile app development itself is a process in which mobile app developers who have an expertise on a particular platform will perform the coding and programming required to create the final product. This has opened up a whole new employment field and mobile app developing companies are constantly in search of persons with this expertise. Today mobile apps for businesses incorporate a variety of competencies including (but not limited to) inventory management, shopping carts, accounting and much, much more.

And, while some sites will offer you directions on ‘how to create your mobile app in 12 steps’ it is probably a better solution to leave this to the experts. In fact, one industry heavy-hitter claims there were three phases to the mobile app development trajectory beginning with simple telephony and progressing to gaming (such as the once popular Snake whose creation opened the door for broader applications of software that would run apps on phones) and finally to apps that are content oriented and maximize their usefulness without being a nuisance. Many apps vie for the honor of being your ‘home screen’ which moves their viability to the ‘top of the heap’ – a coveted position for any app.

If you own a business or service the question is no longer ‘should you have a mobile app’ but ‘why don’t you have a mobile app’? This is truly the marketing medium of today and tomorrow.

Join the mobile app revolution. Contact the experts at Progressive Office to learn more about how to create and launch your own mobile app.

Written by Stu Kushner

Email Marketing is NOT Extinct

The internet is a beautiful thing. Over the years it has grown and evolved and it has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can find rare and expensive trinkets not found in stores, you can stay informed on what is happening in the world from multiple sources and not just the local paper, and you can run and market your business, reaching people who would otherwise go through their lives sadly unaware of your existence. There are multiple ways to reach these prospective clients all over the world. You can out yourself out there on the multiple social media platforms, you can work to build your Search Engine Optimization (SEO), and you can use email.


Email was one of the first gifts the internet brought us. It was helping us stay connected and reach out long before the days of Facebook and before there were search engines that you even had to figure out how to increase your presence on. Progressive Office has experts who are well versed in the art that is email marketing. If you’re anything like me, your inbox is full of email blasts that you have not read or taken the time to delete. Email is a very adaptable method for marketing your business. Instead of putting a thought on your social media profile that can be seen by anyone who cares to take notice, the professionals at Progressive Office can help you directly target the people and groups you want to target, and then adapt your emails to each one. By finding a way to help personalize your emails, Progressive Office is actually making your prospective consumers feel like you are talking specifically to them, even though you just sent out ten thousand identical emails.

The benefits of email marketing are vast. The specialists at Progressive Office can be there to help you with the quick response that will help show how effective your email marketing strategy has been almost immediately. You can reach anyone in the world with email, and shortly after they receive the information, you will know if it hit home with them based on how they respond. Email is tried and true method of reaching the masses, and Progressive Office has the minds that can help you run a well-oiled email campaign that will set your business apart from the others.

Please make sure to contact the professionals at Progressive Office,470-430-1777 for all your web design, digital marketing, and mobile app development needs.

Written by Stu Kushner

The NEW “Door to Door” Salesman

In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often lost; and even costumers who go to a store or office often end up waiting their turn before being served; often by unfamiliar and impersonal strangers.

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content writing,newsletter
Written by Stu Kushner

How to Start Your Newsletter

writing a newsletters,content writerCreating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective.

Here are some tips to make your newsletter more effective:

Name your Newsletter. Be creative. ”Amalgamated Widgets” may be your company name, but it‘s hardly something that grabs your attention. And the point is to attract attention. Think out of the box, like “Widget Wonderings”, or “Widget World”. Don’t be afraid to be creative.  You’re not testifying before Congress, you’re attracting clients and customers.

Avoid Hype: Your newsletter should be informative, but not a sales pitch.   Articulate your goals, values, quality and integrity.

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Written by Stu Kushner

Online Video Marketing: Communication & Customer Service

Internet users DO read articles online, if it meets their interests. More often, they simply search for keywords and links related to those interests.

Videos are crucial for online marketing because they allow interaction and increased engagement with potential customers. The trick is first, to entice the user to select your link, and then make them stay long enough to get your pitch. Your pitch is what makes them buy.

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Written by Stu Kushner

Making Videos Work

Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively cheap and can provide almost immediate response and measurable feedback.

Importing television-style advertising is not the solution. That’s because Internet and television are two completely different video experiences. Television is a “lean back”, essentially passive “sit down and watch” experience. The Internet is “lean forward” — users are actively controlling their experience. Interactivity means the viewer is in control. With TV, viewers can just change the channel, but with the internet, they just might talk back.

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Written by Stu Kushner

Advertising on the “Mobile Web”

Web-savvy companies have already adapted their marketing strategies to exploit the internet’s global reach. Internet advertising is now common practice for companies wanting to exploit  an  expanding base of “computer literate” customers. But there is one area on the web that is still underused as a source of on-line advertising. If you are already a player on the web showcasing your products and services, it may be time to be a player on the mobile web as well.

Mobile phones have evolved from “portable telephones”  to “mini-computers”. Now, Just about anything you can do on your computer or laptop can now be done on a mobile device that is essentially a small but highly functional computer.

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Written by Stu Kushner

The Advantages of Online Video Marketing

In one month in 2010, 172 million people in the United States watched online videos, an average of 14.6 hours per viewer, and websites that have specific content, such as gaming sites, career opportunities, or on-line product offers had the highest number of online visitors – more than news and sports websites.

That’s an opportunity to reach more potential customers than TV or print ads.

Online marketing has the reach and accessibility of television,

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Written by Stu Kushner

“Tuned In” or Turned Off?

A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually display and describe a product in detail. And the display not a static photo but something that can be move and be manipulated virtually. It has depth and is interactive.

Studies have found that 40% of internet users who view online video advertisements have visited the web site mentioned in the video, and 15% subsequently requested product information.

Businesses also gain high recognition for their products by having ads circulating on the web. The most effective form of advertisement is a well-made video 

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Written by Stu Kushner

“Moving” on the Internet

Statistics show that while TV advertising is dropping, Internet advertising is rising.  Website marketing is interactive, It’s the advertisement and also the store itself, with little or no “down time” between seeing the product and purchasing it.

Our brains are wired to react to movement. Movement automatically directs our attention to what’s moving more than something that is static and inert. Even with the advances in computer interactivity, too many websites offering products or services use static text and graphic “billboards”. When we shop in person, we want to “feel” the object – its size, weight, and color.  With a website video we can see the object as it is in life; not a static picture, but an object with depth and perspective: a moving image that “tells a story” or sells a product or service.

If a “picture is worth a thousand words”, then how much more is a moving picture worth?

With hundreds of websites waiting along the virtual highway, which one of them will get the attention; the static “billboard” or the actual “working” object?   In a world saturated with products and advertising, getting a potential costumer to your location and buy the product or service you’re selling, you need to be on the cutting edge.

While magazine advertisements use color, graphics and text to catch your eye, there’s no movement. Television advertising adds movement, but there is no way to immediately purchase the product or service. The TV ad imposes a time lag between seeing the product and acquiring it. Both are one dimensional. A video is three dimensional; it allows a virtual inspection of an object or location in “real time”: it can move, or change color like a chameleon on command.  We can “browse” and “buy” without leaving our chair.

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