App Development,Progressive Office
Written by Stu Kushner

A Bit of Information about Mobile Apps

A mobile app is a software application tailored to operate on smartphones, tablets and other mobile devices. Mobile apps could not exist until cell phones were devised. The earliest mobile phones used a microchip for the delivery and receipt of messages – but that was so 90’s. Actually the very first cell phone call was made in 1973! The device used for this historic event weighed 2 pounds, cost $4000 and – as you might expect – did not have any mobile apps.

Mobile apps first came on the technology scene in handheld computers like palm pilots that were all the rage in the 1990s – but quickly disappeared as innovations to mobile phone technology. With each passing generation of mobile phones their ability to manipulate information and store information grew exponentially thereby opening the door for what is now the phenomenon of mobile apps.

Mobile app development itself is a process in which mobile app developers who have an expertise on a particular platform will perform the coding and programming required to create the final product. This has opened up a whole new employment field and mobile app developing companies are constantly in search of persons with this expertise. Today mobile apps for businesses incorporate a variety of competencies including (but not limited to) inventory management, shopping carts, accounting and much, much more.

And, while some sites will offer you directions on ‘how to create your mobile app in 12 steps’ it is probably a better solution to leave this to the experts. In fact, one industry heavy-hitter claims there were three phases to the mobile app development trajectory beginning with simple telephony and progressing to gaming (such as the once popular Snake whose creation opened the door for broader applications of software that would run apps on phones) and finally to apps that are content oriented and maximize their usefulness without being a nuisance. Many apps vie for the honor of being your ‘home screen’ which moves their viability to the ‘top of the heap’ – a coveted position for any app.

If you own a business or service the question is no longer ‘should you have a mobile app’ but ‘why don’t you have a mobile app’? This is truly the marketing medium of today and tomorrow.

Join the mobile app revolution. Contact the experts at Progressive Office to learn more about how to create and launch your own mobile app.

Written by Stu Kushner

Email Marketing is NOT Extinct

The internet is a beautiful thing. Over the years it has grown and evolved and it has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can find rare and expensive trinkets not found in stores, you can stay informed on what is happening in the world from multiple sources and not just the local paper, and you can run and market your business, reaching people who would otherwise go through their lives sadly unaware of your existence. There are multiple ways to reach these prospective clients all over the world. You can out yourself out there on the multiple social media platforms, you can work to build your Search Engine Optimization (SEO), and you can use email.


Email was one of the first gifts the internet brought us. It was helping us stay connected and reach out long before the days of Facebook and before there were search engines that you even had to figure out how to increase your presence on. Progressive Office has experts who are well versed in the art that is email marketing. If you’re anything like me, your inbox is full of email blasts that you have not read or taken the time to delete. Email is a very adaptable method for marketing your business. Instead of putting a thought on your social media profile that can be seen by anyone who cares to take notice, the professionals at Progressive Office can help you directly target the people and groups you want to target, and then adapt your emails to each one. By finding a way to help personalize your emails, Progressive Office is actually making your prospective consumers feel like you are talking specifically to them, even though you just sent out ten thousand identical emails.

The benefits of email marketing are vast. The specialists at Progressive Office can be there to help you with the quick response that will help show how effective your email marketing strategy has been almost immediately. You can reach anyone in the world with email, and shortly after they receive the information, you will know if it hit home with them based on how they respond. Email is tried and true method of reaching the masses, and Progressive Office has the minds that can help you run a well-oiled email campaign that will set your business apart from the others.

Please make sure to contact the professionals at Progressive Office,470-430-1777 for all your web design, digital marketing, and mobile app development needs.

Written by Stu Kushner

Editing a Business Newsletter

 content writing,newsletterOne of the most effective ways to keep in touch with valued customers and clients is the company newsletter. Newsletters come in all shapes and sizes, but the purpose is the same, to inform and engage your audience and potential customers on a personal level. Whether the newsletter is internal for employees only, or for customers, or both, it can be a  great tool to “humanize” your company, put a “face” to your logo and highlight your products.

A newsletter showcases your products and services in the customer’s home, so it needs to reflect the same quality as the products or services you offer. A newsletter is the equivalent of the “door-to door salesman”, but not as intrusive. For both, the trick is first to be invited in, and then be welcomed back again.

Newsletters may be a one-person operation who writes all of the material, or, for larger companies and organizations, by a staff of writers.

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Web design, management,marketing
Written by Stu Kushner

Project Management of Website Designs

 Web design, management,marketingDesigning a website is complicated. First, we have to come up with a mockup design. Then we set up a temporary domain, host the site, install software, install additional specialized modules and then customizing it all to the specifications of the client. There is a lot more to it and when you add on the logistics of initiating an Internet Marketing plan, it becomes a very involved process that requires communications and cooperation among our team and the client staff.

Up until recently, we have been able to manage all of our projects internally using shared calendars, email and our contact management system. But as we have grown we are doing more and more projects at the same time. So, we decided to look into project management systems. And since all of our processes (contact management, scheduling, faxes and documents) are already in the cloud, we decided to find a suitable cloud solution.

We were already using HighriseHQ by 37Signals.com for our contact management. So, it seemed like the likely choice. But I had also heard good things about CodeBaseHQ.com. So, we took a look at that too. CodeBase is very powerful but seemed to be geared towards very complex projects. And it was not nearly as easy to use as Basecamp. So, it was an easy choice. We chose Basecamp.

We setup a Template that describes all of the steps involved with developing a website and initiating an Internet Marketing campaign. It was a lot of work to get the template designed and to add all of our current projects into BaseCamp. But it only took a couple of days to get everything working right. Then we invited all of our clients to share the Projects. Now, we are all aware of what where we are in the Project, what needs to be done and communicating with each other within the system.

I highly recommend Basecamp for project management because it helps insure good communications, effective management and that makes for happy clients.