reputation | Progressive Office Marketing

Regular Post

Written by Stu Kushner

15 May 2019

A Bit of Information about Mobile Apps

A mobile app is a software application tailored to operate on smartphones, tablets and other mobile devices. Mobile apps could not exist until cell phones were devised. The earliest mobile phones used a microchip for the delivery and receipt of messages – but that was so 90’s. Actually the very first cell phone call was made in 1973! The device used for this historic event weighed 2 pounds, cost $4000 and – as you might expect – did not have any mobile apps.

Mobile apps first came on the technology scene in handheld computers like palm pilots that were all the rage in the 1990s – but quickly disappeared as innovations to mobile phone technology. With each passing generation of mobile phones their ability to manipulate information and store information grew exponentially thereby opening the door for what is now the phenomenon of mobile apps.

Mobile app development itself is a process in which mobile app developers who have an expertise on a particular platform will perform the coding and programming required to create the final product. This has opened up a whole new employment field and mobile app developing companies are constantly in search of persons with this expertise. Today mobile apps for businesses incorporate a variety of competencies including (but not limited to) inventory management, shopping carts, accounting and much, much more.

And, while some sites will offer you directions on ‘how to create your mobile app in 12 steps’ it is probably a better solution to leave this to the experts. In fact, one industry heavy-hitter claims there were three phases to the mobile app development trajectory beginning with simple telephony and progressing to gaming (such as the once popular Snake whose creation opened the door for broader applications of software that would run apps on phones) and finally to apps that are content oriented and maximize their usefulness without being a nuisance. Many apps vie for the honor of being your ‘home screen’ which moves their viability to the ‘top of the heap’ – a coveted position for any app.

If you own a business or service the question is no longer ‘should you have a mobile app’ but ‘why don’t you have a mobile app’? This is truly the marketing medium of today and tomorrow.

Join the mobile app revolution. Contact the experts at Progressive Office to learn more about how to create and launch your own mobile app.

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Regular Post

Written by Stu Kushner

22 January 2019

Email Marketing is NOT Extinct

The internet is a beautiful thing. Over the years it has grown and evolved and it has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can find rare and expensive trinkets not found in stores, you can stay informed on what is happening in the world from multiple sources and not just the local paper, and you can run and market your business, reaching people who would otherwise go through their lives sadly unaware of your existence. There are multiple ways to reach these prospective clients all over the world. You can out yourself out there on the multiple social media platforms, you can work to build your Search Engine Optimization (SEO), and you can use email.

Email was one of the first gifts the internet brought us. It was helping us stay connected and reach out long before the days of Facebook and before there were search engines that you even had to figure out how to increase your presence on. Progressive Office has experts who are well versed in the art that is email marketing. If you’re anything like me, your inbox is full of email blasts that you have not read or taken the time to delete. Email is a very adaptable method for marketing your business. Instead of putting a thought on your social media profile that can be seen by anyone who cares to take notice, the professionals at Progressive Office can help you directly target the people and groups you want to target, and then adapt your emails to each one. By finding a way to help personalize your emails, Progressive Office is actually making your prospective consumers feel like you are talking specifically to them, even though you just sent out ten thousand identical emails.

The benefits of email marketing are vast. The specialists at Progressive Office can be there to help you with the quick response that will help show how effective your email marketing strategy has been almost immediately. You can reach anyone in the world with email, and shortly after they receive the information, you will know if it hit home with them based on how they respond. Email is tried and true method of reaching the masses, and Progressive Office has the minds that can help you run a well-oiled email campaign that will set your business apart from the others.

Please make sure to contact the professionals at Progressive Office,470-430-1777 for all your web design, digital marketing, and mobile app development needs.

Regular Post

Written by Stu Kushner

18 March 2011

Avoid the Hard Sell for Social Media Marketing Success

SEO ,Social media Marketing ,Hard Sell It might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse. This hard selling approach to social media marketing rarely works and is often more likely to compel a lead to un-follow you than to actually convert into a sale.

In order to have success in your social media marketing efforts, you can’t inundate new followers with offers, specials and coupon codes. Social networking is about establishing a connection with followers and building a solid online reputation for your brand. You need to provide your friends